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Connecting With Radio.


Nonprofit organizations Nonprofit Organization

An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.

Notes:
Examples of non-profit organizations are charities, hospitals and schools.
 that can position themselves as experts in their respective fields stand a better chance of attracting the interest of radio reporters, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a March 2001 survey by News Generation Inc., a public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  firm in Bethesda, Maryland Bethesda is an urbanized, but unincorporated, area in southern Montgomery County, Maryland, just Northwest of Washington, D.C. It takes its name from a church located there, the Bethesda Presbyterian Church, built in 1820 and rebuilt in 1850, which in turn took its name from . The survey of 50 top radio stations and networks across the country found that 90 percent of respondents (e.g., either the news director or assignment editor) researching a story are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a recognized expert. Slightly more than 70 percent of respondents said they give the same weight to nonprofit organizations and corporations pitching a story. In other findings:

* Fifty-two percent of respondents said a source would need to get back to them on the same business day to meet their deadline.

* Fax is the preferred medium-by 82 percent of respondents-for pitching a story, followed by e mail (12 percent of respondents).

* Fifty-six percent of reporters want to hear both sides of the story.

* Fifty-eight percent of reporters seek a spokesperson who "will bring the topic to the consumer level," or communicate issues in layman's terms.
COPYRIGHT 2001 American Society of Association Executives
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Association Management
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 1, 2001
Words:177
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