Connecting Teachers with Donors: Mirror Image Internet Enables DonorsChoose.org to Ensure Website Performance amidst Traffic Surges.Leading Provider of Content Delivery Solutions is a Key Enabler in Non-Profit's National Expansion Plans TEWKSBURY, Mass. -- Mirror Image[R] Internet, a leading provider of content delivery solutions powered by a patented global network, today announced that DonorsChoose.org, a not-for-profit website designed to provide students in need with resources that public schools often lack, is leveraging its Global Content Caching solution to reliably deliver online content and ensure website performance during peak traffic periods. Mirror Image recently helped DonorsChoose.org withstand a three-fold increase in traffic stemming from a segment on ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. World News, and will be instrumental to the non-profit's national expansion planned for the fall. Through DonorsChoose.org, teachers submit ideas for materials they need to provide their students with compelling learning experiences, and donors can then search these proposals and fund the project(s) they find most compelling. Given this unique model of Citizen Philanthropy philanthropy, the spirit of active goodwill toward others as demonstrated in efforts to promote their welfare. The term is often used interchangeably with charity. , the website is critical to facilitating exchanges between teachers and individual donors. However, DonorsChoose.org had previously struggled to manage large spikes spikes see peplomer. in traffic. In fact, appearances by DonorsChoose.org Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Charles Best Dr. Charles Herbert Best, CC (February 27, 1899 – March 31, 1978) was a medical scientist. He was born in West Pembroke, Maine, USA to Canadian parents. While a 22-year-old student studying medicine at the University of Toronto, he worked as an assistant to Dr. on national broadcast outlets, including Oprah Winfrey “Oprah” redirects here. For the show, see The Oprah Winfrey Show. Oprah Gail Winfrey (born January 29, 1954) is the American multiple-Emmy Award winning host of The Oprah Winfrey Show, the highest-rated talk show in television history. and MSNBC MSNBC Microsoft/National Broadcasting Company , had temporarily knocked the site offline, impeding im·pede tr.v. im·ped·ed, im·ped·ing, im·pedes To retard or obstruct the progress of. See Synonyms at hinder1. [Latin imped the organization's ability to fulfill ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. its mission. DonorsChoose.org began a search for a solution that could effectively support website visitors, especially during peak periods, without requiring extensive infrastructure investments. Based on a positive referral, the organization selected Mirror Image's Global Content Caching solution to reliably and cost-effectively deliver content while improving the online experience for teachers and donors. The solution offloads processing and protects websites from traffic spikes by leveraging Mirror Image's global Content Access Point[R] (CAP) network to ensure optimal performance. Because of the scalability Mirror Image affords, DonorsChoose.org was able to effectively withstand a three-fold increase in traffic stemming from a recent segment on ABC World News. As a result, nearly $50,000 in donations was facilitated in the hours immediately following the segment - a figure that would not have been possible had the performance of the website declined even slightly. "The performance of the DonorsChoose.org website is paramount to our success as an organization and a non-profit," said Charles Best, Founder and CEO of DonorsChoose.org. "Without Mirror Image, we wouldn't be able to handle surges in our website traffic and there would be literally hundreds, if not thousands, of public school students who would not have received books and other valuable supplies from generous donors around the country. The support from Mirror Image has been phenomenal from the beginning, and we're excited to see the partnership grow in conjunction with the growth of our organization." Currently open to schools in four cities and nine states, DonorsChoose.org will open to every public school in America this fall. Mirror Image will be imperative to effectively managing the exponential 1. (mathematics) exponential - A function which raises some given constant (the "base") to the power of its argument. I.e. f x = b^x If no base is specified, e, the base of natural logarthims, is assumed. 2. increase in traffic stemming from this national expansion. The Global Content Caching solution will also help support the "Blogger (1) A person who writes Weblogs. See blog. (2) (Blogger) A Web site launched in 1999 from Pyra Labs, San Francisco, CA (www.blogger.com) that provides the tools for creating blogs (Weblogs). Challenge," a competition to determine which bloggers can get the most readers to fund projects through DonorsChoose.org. In addition, the organization can be more aggressive when asking for spare ad inventory, whereas previously heavy rotation in ad networks would negatively impact the website's performance. "We're thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to support a non-profit like DonorsChoose.org and to play such an integral role in their continued growth and success," said James G. Hart, Vice President, Sales and Marketing at Mirror Image Internet. "It's rewarding to know that our unlimited global capacity and patented network will enable DonorsChoose.org to connect teachers and donors, regardless of how high their traffic grows." About DonorsChoose.org DonorsChoose.org is a simple way to fulfill needs and foster innovation in public schools. At our web site, teachers submit their best ideas for materials and experiences that their students need to learn. Any individual can search these projects, learn about classroom needs, and fund the project they find most compelling. In return, donors receive a feedback package of photographs, student thank-you notes, and a teacher impact letter. To ensure accountability in its marketplace, DonorsChoose.org has adapted best practices from the business sector. An online workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle. streamlines the screening of teacher proposals and the compilation Compiling a program. See compiler. of photos, thank-you letters, and expenditure reports for each donor. Classroom materials are verified and purchased using an e-procurement system, technology that DonorsChoose.org pioneered in the nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive. Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law. sector. Citizen philanthropists from all 50 states and 10 foreign countries have funded more than 27,000 classroom projects at DonorsChoose.org, channeling over $13.1 million worth of books, art supplies, technology, and other resources to classrooms in low-income communities. Recognition of DonorsChoose.org includes the Nonprofit Innovation Award given by Stanford Business School and Amazon.com and a Global Technology Laureate lau·re·ate adj. 1. Worthy of the greatest honor or distinction: "The nation's pediatrician laureate is preparing to lay down his black bag" James Traub. 2. from the TECH Museum of Innovation and Microsoft. For more information, please visit www.donorschoose.org. About Mirror Image Internet Mirror Image[R] Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company's track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience. Recognized by EContent magazine as one of the 100 "Companies That Matter Most" in the digital content industry, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image is a subsidiary of Xcelera Inc. and was founded in 1997. For additional information, please visit www.mirror-image.com or call +1 866 374 4113. Mirror Image is a registered trademark of Mirror Image Internet. All other trademarks are the property of their respective owners. |
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