Connecticut Consulting Company Quadruples Staff, Triples Sales In One Year Of Global Expansion.

Business Editors

STAMFORD, Conn.--(BUSINESS WIRE)--Dec. 29, 1999

Peppers And Rogers Group Exceeds Growth Expectations, Moving From 35 To 165 In Total Staff

With the end of the year and the beginning of a new millennium only days away, Peppers and Rogers Group/Marketing 1to1, Inc. is celebrating the successful realization of a business growth plan that called for tripling the number of employees by Christmas, 1999.

Included last year in the Inc. 500 list of fastest growing private companies, Peppers and Rogers Group has more than earned that distinction.

"I like to measure our growth by the number of employees at our annual Christmas party," says Bob Dorf, president of the Stamford, CT-based firm. "At Christmastime 1998, 35 people celebrated our fifth full year of annual 100% or greater business growth. As of Christmas, 1999, we have 165 dynamic professionals located in seven cities worldwide. We didn't double our size, we didn't even triple it. In just one year we have increased our world employee population four times over," Dorf says.

The dramatic influx of personnel is directly related to the CRM (Customer Relationship Management) consulting company's evolution that includes offices in Europe and Mexico; Silicon Valley (San Mateo) and Los Angeles, California; Sao Palo, Brazil, and South Africa. Hiring seasoned and respected professionals from diverse industries, Peppers and Rogers Group has signed on 98 new employees in only eight months, not including fifteen new hires who begin work on January 3, 2000. Substantial further expansion is also planned for the first quarter of 2000. The firm's dynamic profile includes expertise in telecommunications, banking, retail, technology, consumer products and insurance, as well as marketing, advertising, sales and the educational arena.

To help Peppers and Rogers deliver on the 1to1 promise, expansion also has included the development of several new business divisions and the addition of three new strategic alliance partners, bringing the total to eight. The mutually beneficial business arrangement with the strategic partners allows each of the enterprises to deliver state-of-the-art one-to-one solutions, services and products practically and efficiently. The distinguished group of experts includes BroadVision, Inc.; Chordiant; E.piphany; Pivotal Corporation; SkyAlland; and most recently, MessageMedia, Inc.; KMPG, LLP; and MarketTools.

Other major achievements in this past calendar year included beginning and ending the year with the publications of the third and fourth ground breaking, best selling business books co-authored by the firm's partners, Don Peppers and Dr. Martha Rogers. The One to One Fieldbook: The Complete Toolkit for Implementing a 1To1 Marketing Program, published in January `99 with Bob Dorf, is a hands on manual and step by step guide to initiate, evaluate and upgrade customer relationship management strategies. In November `99, just one month after its October publication, The One To One Manager: Real-world Lessons in Customer Relationship Management, which presents a candid look at 28 case histories as told by the executives of major corporations who had the pioneering insight and fortitude to implement CRM initiatives, placed in the top ten on The New York Times Business Best Seller List.

As the undisputed thought leaders in the field of one-to-one marketing, the expanding Peppers and Rogers corporate profile includes the most up to date, innovative consulting practices, creative educational programs, advanced research studies and long term projects, provocative and inspiring keynote presentations, book and magazine publishing, and most recently a one-to-one executive search firm.

About Peppers and Rogers Group

Peppers and Rogers Group was founded in 1993 by Don Peppers and Dr. Martha Rogers. Bob Dorf joined the firm as managing partner also in 1993 and is now the company's president. Peppers and Rogers Group is respected the world over for its ability to understand and communicate how technology is changing the way companies build relationships with their customers. One-to-one strategy is based on a bedrock concept: "treat different customers differently." This simple, logical concept has been supercharged in recent years, thanks to the emergence of powerful, reasonably-priced new technologies that speed the flow of critical business information and make it possible to mass customize products for individual customers. Peppers and Rogers Group's clients have included AT&T, BellSouth, Bertelsmann, Hewlett-Packard, Lucent Technologies, Oracle, Prudential Securities and the American Cancer Society.