Connect3 and Sequoya Partner to Deliver Collaborative Promotion Solutions for Retailers and Suppliers.Business Editors/High-Tech Writers NRF NRF National Retail Federation NRF NATO Response Force NRF National Research Foundation (South Africa) NRF Neighbourhood Renewal Fund (urban renewal funding package in the UK) NRF Nouvelle Revue Française 92nd Annual Convention Booth #144 CERRITOS, Calif. & NEW YORK--(BUSINESS WIRE)--Jan. 13, 2003 Sequoya technology will extend Connect3's VELOCITY Performance Series AMP framework to Consumer Packaged Goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one suppliers and provide advanced promotion analytics to retailers Connect3 Systems, Inc. (NRF Booth #144), the leading provider of enterprise retail Advertising, Merchandising and Promotion (AMP) planning and execution solutions announced today, at the National Retail Federation's 92nd Annual Convention and EXPO, they have established a working relationship with Sequoya Systems, Inc., a leading provider of category management and promotion evaluation solutions to Consumer Package Goods (CPG CPG central pattern generators. ) suppliers. The partnership includes the exchange of technology and process knowledge to create enhanced AMP solutions for both companies and their respective customers. By combining Connect3's VELOCITY Performance Series integrated AMP solutions with Sequoya's suite of advanced vendor promotion planning, evaluation and collaboration technology, retailers and their suppliers will be able to efficiently produce targeted promotions that drive category sales and margins. Rick Althoff, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Sequoya stated, "Sequoya's core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
Sequoya's new Collaborative Category Planner, currently in pilot with a leading grocery retailer, will be integrated with the Connect3 VELOCITY architecture to provide a seamless process flow for web-based planning, negotiation and submission of promotional deals between trading partners. Vendors and retailers will use a common web-based workbench to communicate all aspects of the promotion including promotional calendar, trade funds and product content. This information will then be available immediately to all participants in the retail promotional workflow through the Connect3 VELOCITY Promotion Manager, Promotion Portal and PromoSmart modules. Dale Byrne, CEO of Connect3 Systems added, "Rick and I have known each other professionally for nearly 20 years, but this is the first time we have combined our companies and expertise in a way that will yield the next 'Big Idea' solution for the industry. Our relationship with Sequoya will extend the VELOCITY workflow further upstream into the vendor/retailer promotion negotiation process and enhance Connect3's promotional funds analysis, forecasting and product and price optimization capabilities. At the same time, it will allow Sequoya to take Connect3's unique versioning and content management capabilities to the supplier community." Connect3 has additional plans to enhance their VELOCITY suite to include some of Sequoya's advanced analytics feature enhancements and to create additional VELOCITY modules. Connect3 will be selling the VELOCITY-branded products "Powered by Sequoya" immediately and plans to pilot various portions of the system starting with VELOCITY 1.4 scheduled for release in Q3, 2003. About Connect3 Systems Connect3 Systems, Inc. is a leading provider of software solutions and services that assist retailers in the planning and execution of their Advertising, Merchandising and Promotion (AMP) processes. The Connect3 VELOCITY Performance Series presents a unified environment in which all participants in the retail enterprise can plan, negotiate, create, manage, execute, reconcile and analyze promotions. Connect3's software and Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. allow merchants across all industry segments to compress the promotions cycle, reuse existing content, and target their item message to increase accuracy, efficiency and profitability. Customers include Best Buy, The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box , Sports Authority Sports Authority is the USA's largest full line sporting goods retailer. The company is headquartered in Englewood, Colorado. It operates over 400 stores in 45 U.S. states under the Sports Authority name. Total sales for the fiscal year ending January 29 2005 were $2.44 billion. , Ahold a·hold n. Hold; grip: "I knew I could make it all right if I got . . . back to the hotel and got ahold of that bottle of brandy" Jimmy Breslin. USA and other leading merchants. Resellers and Technology Partners include Retek, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , American Color, Nurun, AnswerThink, Quark quark (kwôrk): see elementary particles. quark Any of a group of subatomic particles thought to be among the fundamental constituents of matter—more specifically, of protons and neutrons. , Xinet and others. For information, visit www.connect3.com or phone 562/741-0380. About Sequoya Systems Sequoya Systems, Inc. is a leading provider of web-based category management, promotion evaluation, planning and forecasting software and consulting solutions to Consumer Package Goods suppliers and retailers. Designed to drive promotional volume and profitability, Sequoya solutions assist clients in achieving a category leadership position while dramatically improving the efficiency of collaborative promotion processes. Solutions include analytics for pricing elasticity and optimization, brand and SKU (StockKeeping Unit) The number of one specific product available for sale. If a hardware device or software package comes in different versions, there is an SKU for each one. SKU - stock-keeping unit interaction, sales analysis and forecasting, promotion fund management and collaborative promotion planning. Sequoya's ProKey, PriceKey, StatKey, DriverKey, InteractionKey AlertKey and Collaborative Category Planner applications share a flexible web-based architecture and highly graphical interfaces that deliver both the advanced modeling capabilities required by decision makers and the simple field-based reporting required by the entire sales organization. Customers include PepsiCo, Schick, Lipton, Tropicana, Unilever, Keebler, Campbells, Procter & Gamble and Motts. Partners include Connect3 Systems and Information Resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. , Inc. For more information, visit their website at www.sequoya.com or phone 727/540-0440. Connect3 and Connect3-related marks are trademarks and/or registered trademarks of Connect3 Systems, Inc. and all applicable affiliated companies Affiliated Companies A situation that occurs when one company owns a minority interest (less than 50%) in another company. Also refers to companies that are related to each other in some way. Notes: An affiliated company is sometimes referred to as a subsidiary. , Reg. U.S. Pat. & Tm. Off., and in many other countries. All other marks are the properties of their respective owners. |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion