Connect Direct Revamps White Paper Connection(TM).

New Content Syndication Service Guarantees Performance While Eliminating Multi-Vendor Hassles

REDWOOD CITY, Calif. -- Connect Direct Inc. (CDI), a full-service agency specializing in demand generation for high-technology companies, has announced a major improvement of its turnkey content syndication service, White Paper Connection(TM).

The agency claims that the new program is in response to input from technology advertisers. "Content syndication has exploded," says Howard J. Sewell, CDI President. "The number of sites and networks that offer white paper postings has grown exponentially, and clients say they're finding it more difficult to select, negotiate with, and manage multiple vendors. Plus they're discovering big disparities in campaign performance and lead quality."

Content syndication, the hosting of informational content such as white papers, Webcasts, podcasts, case studies, and analyst reports on third party sites has become a staple tactic for high-tech marketers in recent years. Publishers such as CNET, as well as independent networks like NetLine, ITToolbox, and IT Business Edge, compete with hundreds of individual sites and other vendors in offering programs whereby advertiser content is downloaded by interested technology buyers, generating millions of sales leads in the process.

"We saw a big need in the marketplace," continues Sewell. "Most syndication programs offer guarantees of one sort of another but they're not risk free. We wanted to eliminate that risk and offer our clients a program whereby they were guaranteed the number of leads they want, meeting the criteria their sales force needs, at the price they're willing to pay."

No Risk, No Hassle Content Syndication.

White Paper Connection is a turnkey service - CDI handles the media, creative, vendor coordination, campaign tracking, and lead management - that eliminates the risk, vendor hassles, and ongoing management from content syndication.

Sewell explains, "Clients tell us how many leads they need, how much they're willing to pay for those leads, and what criteria they need those leads to meet (for example, geography or company size). We consult our network of media partners and negotiate a package of content postings that gives that client precisely the number of leads they want, from the types of companies they want to talk to, at the cost they want to pay."

Sewell says that the response from clients and prospective clients to the new program has been extremely positive. More information can be found at the agency's Website: http://www.connectdirect.com/services/whitepaper.html

About Connect Direct

Connect Direct Inc. (www.connectdirect.com) is a full-service direct marketing agency with offices in Silicon Valley that specializes in demand generation for high-technology companies. Earlier this year, the firm was named one of the "Top Agencies for 2007" by BtoB Magazine. CDI clients include Citrix, Codegear, Newscale, and Supportsoft.