Connect Direct Announces 24% Increase in 2004 Billings; Agency Attributes Increase to Recovery in Marketing Spending; Adds TriNet to Client Roster.REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif. -- Connect Direct, a full service agency specializing in direct marketing for high technology companies, announced that its 2004 gross billings increased more than 24 percent over the previous year. This increase follows on the heels of an even more impressive 191 percent increase in 2003. The company is currently hiring aggressively to meet the demands of its increase in new business. Howard J. Sewell, Connect Direct's founder and president, attributes the increase to the ongoing recovery in marketing spending in the Silicon Valley and surrounding areas, funded in part by a welcome upsurge in venture capital investment and expansion in the B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business segment nationally. "Our observation is that, as marketing starts to ramp up Ramp Up To increase a company's operations in anticipation of increased demand. Notes: A company might 'ramp up' operations if they just signed a contract creating substantially more demand for their product. See also: Demand, Economies of Scale again, targeted, measurable programs are commanding the lion's share of budgets," says Sewell. "Because we've always focused on direct marketing exclusively, we've been in a good position to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the recovery," he adds. New Client Added In addition to the increase in billings, Connect Direct announced the addition of TriNet to its fast-growing client roster. TriNet (www.trinet.com), of San Leandro, California San Leandro is a city in Alameda County, California, United States. The population was estimated to be 81,466 as of January 1, 2007[1]. Weather is mild throughout the year. , a leading nationwide provider of outsourced benefits, payroll, and human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. services, selected Connect Direct to develop a range of lead generation campaigns including broadcast e-mail, direct mail, newsletter sponsorships, and webinar invitations targeted to white collar professionals within the technology and financial services sectors. "We intend to dramatically expand our business in 2005 through a combination of traditional, awareness-based programs combined with a direct marketing strategy that specifically targets the economic buyer," says Alison Elder, TriNet's Senior Vice President of Sales and Marketing. "Connect Direct is a key partner in helping us to achieve our customer acquisition goals." About Connect Direct Connect Direct (http://www.connectdirect.com/) is a full-service agency that specializes in direct marketing for high-technology companies. Founded in 1990, the company has produced hundreds of successful campaigns for companies ranging from start-ups to some of the biggest names in high-tech. Connect Direct clients include BEA BEA - Basic programming Environment for interactive-graphical Applications, from Siemens-Nixdorf. , Covad, and E.piphany. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion