Connect Direct Adds Covad to Client Roster; Redwood City Agency Also Reports Substantial Increase in YTD Revenues.REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif. -- Connect Direct, a full-service agency specializing in direct marketing for high-technology companies, has announced the addition of Covad, a leading nationwide provider of integrated voice and data communications, to its rapidly-expanding list of clients. Covad (http://www.covad.com/) in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. , named Connect Direct to develop a series of direct mail campaigns in support of both its Business DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary and Voice over IP (VoIP) services. Covad is tapping Connect Direct to complement a newly released regional television, radio, Wall Street Journal and Internet ad campaign. Agency Sees Itself as Bellwether of Tech Sector Recovery Separately, Connect Direct also reported that year-to-date revenues have improved 37% over 2003, astounding a·stound tr.v. a·stound·ed, a·stound·ing, a·stounds To astonish and bewilder. See Synonyms at surprise. [From Middle English astoned, past participle of astonen, results for an agency that relies exclusively on the health of the technology sector, an industry which most pundits agree is only recently emerging from a protracted pro·tract tr.v. pro·tract·ed, pro·tract·ing, pro·tracts 1. To draw out or lengthen in time; prolong: disputants who needlessly protracted the negotiations. 2. slump. (In 2003, Connect Direct billings increased an even more impressive 191%.) "We feel we're on the leading edge of a high-tech recovery," commented Howard J. Sewell, Connect Direct president. "IT spending is on the upswing, the funding climate has improved significantly, and to the extent companies have marketing dollars to spend, direct marketing is budget item #1." Connect Direct moved to new, larger headquarters in Redwood City in April 2003, and has been hiring actively to meet the upturn in new business. The company recently added staff in its account services, creative, and production departments. Connect Direct (http://www.connectdirect.com/) is a full-service agency that specializes in direct marketing for high-technology companies. Founded in 1990, the company has developed successful, cost-effective lead generation, event promotion, customer retention, and other direct marketing strategies for a broad range of technology-based and other B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business companies. Other Connect Direct clients include BEA BEA - Basic programming Environment for interactive-graphical Applications, from Siemens-Nixdorf. , Proxim, and Zone Labs. |
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