Connect Announces Nationwide Interactive Commerce Seminar Series; Seminar Series to Feature Release of Groundbreaking IDC Market Study That Uncovers Real Costs of Online Interactive Commerce.MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Jan. 16, 1996--CONNECT, Inc. today announced the company will conduct a nationwide seminar series that provides an exclusive preview of the results from the first study on the costs and requirements of interactive commerce development on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the . The seminars are for company executives chartered with development of emerging media and corporate Internet initiatives, as well as the press and analysts. Admission is free but reservations are required. The seminars will include a presentation by executives from International Data Corporation (IDC) on data gleaned from a recent study of corporate Internet application development. The study discovered that the cost of establishing an interactive commerce business channel is typically four times greater than expected, and that twice as much time is spent on customizing sites as anticipated. Cities, Dates and Times The CONNECT Seminar Series titled, "The Marketeer's Internet: Motivation, Cost & Customization," begins in Atlanta on January 17, with presentations in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of on January 18, Boston on January 19, Washington D.C. on January 23, Chicago on January 24, Dallas on January 25 and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden on January 26. CONNECT will also provide live demonstrations of interactive commerce applications based on its OneServer solution. These demonstrations will focus on OneServer's advanced functionality including rapid interactive commerce channel development, one-to-one marketing, access control and usage tracking and the overall reduction in the quantity of custom CGI CGI in full Common Gateway Interface. Specification by which a Web server passes data between itself and an application program. Typically, a Web user will make a request of the Web server, which in turn passes the request to a CGI application program. code necessary to create a successful interactive business. The Motivation Behind Interactive Commerce According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the survey data, key to competing in interactive commerce is end-to-end end-to-end a pattern of anastomosis in which severed ends are matched and united, in contrast with other patterns such as end-to-side or side-to-side. Usually applied to anastomosis of the intestine. Internet server software technology that dramatically reduces time-to-market and provides enhanced features and flexibility, while minimizing custom code development. Survey respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. are motivated mo·ti·vate tr.v. mo·ti·vat·ed, mo·ti·vat·ing, mo·ti·vates To provide with an incentive; move to action; impel. mo by the enormous revenue potential expected from interactive commerce transactions. Smaller companies believe this new complementary sales channel will allow them to stay competitive, while Fortune 500-type companies are really motivated by the "fear of being left behind" and marketing to a broader worldwide customer base. About CONNECT, Inc. CONNECT, Inc. is the first company to develop and market flexible and scalable integrated online server software solutions. With a decade of online experience, the company is at the forefront of providing high-end software and services for Fortune-class enterprises wishing to conduct complex business transactions securely on the Internet or other data networks. CONNECT is a private company, founded in 1987 and headquartered in Mountain View, Calif. For more information, telephone 1-800-262-2638 or access CONNECT's World Wide Web site at http://www.connectinc.com. -0- Note to Editors: To receive a data sampling of the survey or register for the multi-city National IDC Seminars, visit CONNECT's World Wide Web site. CONNECT is a registered trademark of CONNECT, Inc. OneServer and OneServer DPDS DPDS Defense Property Disposal Service DPDS Dipropyl Disulfide DPDS Doctor of Planning and Development Studies DPDS Data Processing and Display System (aviation) DPDS Deck Port Deck Switch DPDS Dynamic Positioning Drill Ship are trademarks of CONNECT, Inc. All other trademarks are property of their respective holders. CONTACT: CONNECT Inc., Mountain View James Strohecker, 415/254-4016 JamieS@connectinc.com or Miller/Shandwick Technologies Peter Ross/Anne Gowan gow·an n. Scots A yellow or white wildflower, especially the Old World daisy. [Probably alteration of Middle English gollan, a plant with yellow flowers; akin to Old Norse , 415/962-9550 pross/agowan@millerwest.com |
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