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Congruent International Launches Worldwide Management Service.


Business/Technology Editors

BOSTON--(BUSINESS WIRE)--Dec. 20, 1999

Congruent enables clients to outsource marketing, sales and

service programs for scalable and cost-efficient presence in

international markets

Congruent International, Inc. today announced that it has officially opened an innovative business focused on outsourcing international resources to technology companies. The new enterprise, with headquarters located in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation).
Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New
, will specialize in providing start-ups and other growing technology firms with the resources, expertise, channels, service and support needed to penetrate new markets and thereafter maintain a strong presence within them.

"Today's hot technology companies can't hesitate when it comes to introducing their products to new international markets, yet they usually do not have the time or resources they need to stay ahead of the competition," said Nicholas Doyle, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Congruent. "By becoming their de facto [Latin, In fact.] In fact, in deed, actually.

This phrase is used to characterize an officer, a government, a past action, or a state of affairs that must be accepted for all practical purposes, but is illegal or illegitimate.
 in-house international department, we provide our clients with the resources needed to enter new markets quickly, economically and successfully."

The outsourcing model has repeatedly yielded impressive cost savings, often coupled with startling star·tle  
v. star·tled, star·tling, star·tles

v.tr.
1. To cause to make a quick involuntary movement or start.

2. To alarm, frighten, or surprise suddenly. See Synonyms at frighten.
 increases in performance and efficiency, for such corporate functions as accounting, information systems management, and human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. . Congruent typically lowers overall cost by about 40% and fixed costs fixed costs,
n.pl the costs that do not change to meet fluctuations in enrollment or in use of services (e.g., salaries, rent, business license fees, and depreciation).
 by roughly 60% -- proving that outsourcing is equally well suited for international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. .

Mr. Doyle, who will manage overall operations, is joined by two other leaders in the international marketing field: J. Marvin Reynolds, who, operating out of the company's Boston headquarters, serves as Vice President of Americas Operations; and Thomas Delaney, who serves as Vice President for Asia-Pacific operations and will manage the company's strategic Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov.  location.

Congruent already has an impressive roster of clients. In June, TELDAT hired Congruent to improve the Spanish company's presence in the Asia-Pacific market. To accomplish this goal, Congruent is establishing a network for selling, distributing, and servicing TELDAT's telecommunications products in Japan, China, Australia, and ten other countries in the Far East.

In November, FastComm Communications Corporation (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB: FSCX), announced an agreement calling for Congruent to expand FastComm's distribution network and sales presence in Europe, the Middle East and the Asia-Pacific region. Based in Dulles, Virginia, FastComm designs, develops, and manufactures solutions for integrated voice and data wide area networking.

"With this agreement, we more than double our sales force, capitalizing on the international expertise and sales offices of Congruent," noted Peter Madsen, president and chief executive officer of FastComm.

Earlier in the year, California-based Sonoma Systems announced that it had contracted Congruent to provide a variety of professional services in Europe and Asia Pacific. Congruent will help Sonoma, another highly specialized networking company, research targeted markets, build overseas strategies and gain early product approvals. Congruent will also help orchestrate sales channels for Sonoma's products and services on a global scale.

"We offer a complete portfolio of services that can be tailored to meet a client's changing needs," said Doyle. "These range from initial market research to building and staffing a dedicated overseas facility once the client's market has matured."

About Congruent

Congruent International applies the outsourcing model to technology companies' international operations, thereby providing a scalable solution that provides faster results and greater return on investment than solutions developed in-house. Congruent's portfolio includes consulting, marketing support, channel management, approvals and certification, recruitment management, and field support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services . The company's headquarters are based in Boston, Massachusetts, with subsidiaries located in Leatherhead leath·er·head  
n.
See friarbird.
, Surrey, United Kingdom and in Hong Kong. For more information, please visit the company's web site at www.congruent-int.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 20, 1999
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