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Congress Rotisserie launches Southwest expansion with two store openings; Company announces new expanded menu - chicken pot pie and meatloaf.


HARTFORD, Conn.--(BUSINESS WIRE)--March 28, 1995--Congress Rotisserie Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
: CONGA), through its area developer for New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S).  (W&W Franchising Co., L.L.C.), opened its first two stores in Albuquerque, N.M. during the first quarter 1995.

The Albuquerque stores are located in the College Plaza and the Mountain Run Plaza shopping centers.

In addition to opening and operating these two stores, W&W Franchising is the area developer for another Congress Rotisserie franchisee, Hagerty Restaurant Group, which has already begun construction on its first store in the Four Hills Shopping Center in Albuquerque. With the completion of the third store, there will be 15 stores operating under the name of Congress Rotisserie.

"We are very excited," stated Louis J. Miazga, president of Congress Rotisserie, "that George Williams George Williams may refer to: People
  • George Williams (d. 1882), a leader of the Church of the Firstborn who identified himself as a reincarnation of the prophet Cainan
  • George Williams (YMCA) (1821–1905), founder of the YMCA
 of W&W Franchising has been so enthusiastic about the success of our `Chicken and Sandwiches' concept in the Southwest area. W&W Franchising has achieved the strongest store opening to date away from our home base. It just proves again that everyone, everywhere, wants quality food at affordable prices.

In keeping with our basic philosophy of offering family "comfort" meals at affordable prices, we introduced our version of the traditional chicken pot pie A pot pie is a type of baked savory pie with a bottom and top completely surrounded in flakey crusts and baked in its own pie tin. This is in contrast to the Australian meat pie and many British regional variants on pie recipes, which may have a top of flakey pastry, but whose  topped with a light biscuit and a tasty meatloaf dinner to rave reviews from food critics and, more importantly, our customers. These recent additions to our menu will increase our evening sales even more and add to our already strong sandwich sales during the lunch hours. Also, in conjunction with W&W Franchising, we developed and test-marketed a chicken fajita fa·ji·ta  
n.
A dish consisting of strips of marinated meat, poultry, or vegetables that are grilled over an open fire and served in a tortilla, usually with spicy condiments. Often used in the plural.
 sandwich, which uses our fresh French bread to hold the fajita mixture. It is now the number one sandwich in the Albuquerque stores. In addition to the chicken fajita, we worked with our area developer to develop a fiesta corn bread corn bread or corn·bread
n.
Bread made from cornmeal.
, a Southwest meatloaf and a green chili (language) CHILI - D.L. Abt. A language for systems programming, based on ALGOL 60 with extensions for structures and type declarations.

["CHILI, An Algorithmic Language for Systems Programming", CHI-1014, Chi Corp, Sep 1975]
 stew."

"In our marketing efforts, we have emphasized our `Cluster' growth strategy for Congress Rotisserie area developers," stated Marge Morrissey, director of marketing. "The area developer achieves economies of scale by building the first retail store as a full production commissary COMMISSARY. An officer whose principal duties are to supply the army with provisions.
     2. The Act of April 14, 1818, s. 6, requires that the president, by and with the consent of the senate, shall appoint a commissary general with the rank, pay, and emoluments
 to serve up to four additional satellite stores in any given territory. In this way," added Morrissey, "the commissary will supply the breads and baked goods, salad dressings and other food products to a cluster of satellite stores, which can range in size from a sandwich shop to a take-out Take-out

A cash surplus generated by the sale of one block of securities and the purchase of another, e.g., selling a block of bonds at 99 and buying another block at 95. Also, a bid made to a seller of a security that is designed (and generally agreed) to take the seller out of
 chicken and sandwich store with or without dining facilities."

"It was the flexibility of the Congress Rotisserie concept that first attracted me to the system," stated George Williams of W&W Franchising, "the different sized stores allow the concept to be successful in a variety of markets and trade areas."

-0-

The company and its affiliates operate and franchise 14 retail outlets operating under the name of Congress Rotisserie. The Congress Rotisserie menu features rotisserie-roasted chicken, made-to-order sandwiches and entree salads.

CONTACT: Congress Rotisserie Inc., Hartford

Louis J. Miazga

or

Marge Morrissey, 203/549-2211
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 28, 1995
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