Congratulations to.Martin Edelston, Leon Henry, and Ed Burnett--all well-known to newsletter publishers and marketers--who were unofficially nominated to the Direct Marketing Association's Hall of Fame. The by-popular-demand nominations flooded into the office of Tad (Telephone Answering Device) An answering machine. Clarke, editor in chief of DM News, after he questioned one of DMA's only two choices of inductees this year--that of Benjamin Franklin, who died in 1790. Edelston, longtime long·time adj. Having existed or persisted for a long time: a longtime friend; a longtime resident of Detroit. longtime Adjective publisher of some of the largest-circulation newsletters in the world, received this testimonial: "As for possible nominees--Martin Edelston, founder of Boardroom Inc., is definitely worthy of consideration. Some of the industry's most innovative marketing ideas have come out of that company." Recommending Ben Franklin was the fact that he formulated the mail-order concept when he produced the first catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. in 1744. "Moreover," the DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. stated, "the catalog came with the first mail-order guarantee: 'Those persons who live remote, by sending orders and money to B. Franklin may depend on the same justice as if present.'" RELATED ARTICLE: Quote of the month "What I learned is ... that life is like a heart monitor, up and down. As soon as it goes on a straight line, you're in trouble. Get out of the comfort zone, or you're not going to learn anything. If you don't make any mistakes, you're not doing anything." --John Peterman Pe´ter`man n. 1. A fisherman; - so called after the apostle Peter. , quoted in DM News in an article about The J. Peterman J. Peterman can refer to the following people:
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