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Conformative Systems Names New CEO; Former Sun Microsystems Executive, Paul Rochester, Joins Enterprise Computer System Company in Its Austin Headquarters.

AUSTIN, Texas -- Conformative Systems Inc., a developer of high-performance computer systems, today named Paul Rochester Paul Rochester (born 1938) attended Michigan State University. He played defensive tackle in the American Football League for the Dallas Texans/Kansas City Chiefs, and the New York Jets.  as the company's new chief executive officer. Rochester brings more than 30 years of executive leadership in capacities including sales, management consulting and general management to his new position. Prior to joining Conformative, Rochester was vice president and general manager of the global professional services division for Sun Microsystems Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SUNW SUNW Sun Microsystems, Inc (former stock symbol; now JAVA)
SUNW Stanford University Network Workstation (Sun Microsystems, Inc) 
). Conformative's co-founder, and first CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , John Derrick, will stay with the company as the chief strategy officer and will remain on the Board of Directors.

Rochester joined Conformative Systems to help launch the (CSXi)(TM) server appliance and generate market share among enterprise datacenter customers. "Paul brings tremendous business acumen and global contacts to this position. He is joining just as the value in Conformative's technology is being recognized by businesses and industry leaders alike," said Basil Horangic, general partner at Austin Ventures. "Paul's experience in aligning technology with critical customer requirements will be invaluable as the company continues developing the first and only parallel processing hardware platform for accelerating XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 processing in Web services and Service Oriented Architectures."

At Sun Microsystems, Rochester was responsible for building one of Sun's fastest growing businesses, growing 50 percent per year. This billion dollar division of Sun, eventually became a field force of more than 5,000 professionals on six continents, selling and engineering complex IT infrastructure and Web services solutions for global 2000 customers. His responsibilities expanded to include managing Sun's internal global IT, call center and network infrastructure.

Prior to Sun, Rochester was a senior partner with Computer Sciences Corporation (CSC) where he ran industry and geographic business units, leading senior executives in business re-engineering and mission critical IT projects. Prior to CSC, he was a partner with Ernst & Young and held management and sales positions with SHL SHL Shift Logical Left
SHL Schweizerische Hochschule für Landwirtschaft (German: Swiss College of Agriculture)
SHL Southern Hockey League
SHL Silver Haired Legislature
SHL Single Hidden Layer (neural networks) 
 Systemhouse and Honeywell Information Systems. Rochester has an MBA MBA
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 from the University of Ottawa
The University of Ottawa or Université d'Ottawa in French (also known as uOttawa or nicknamed U of O or Ottawa U) is a bilingual [1], research-intensive, non-denominational, international university in Ottawa, Ontario.
 and a Bachelor of Applied Science A Bachelor of Applied Science is an undergraduate academic degree awarded for a course of study that generally lasts three years in the United Kingdom and Australia, and four to five years in Canada, the Netherlands and the United States.  in Electrical Engineering from Queen's University in Canada.

"I am joining Conformative at a time when XML processing cost is becoming a rapidly growing pain point in the data center, driven by Web services and Service Oriented Architectures coming online," said Rochester. "We offer a unique and industry-leading solution to that problem."

About Conformative Systems

Conformative Systems is a developer of high-performance computer systems that dramatically increase application performance while reducing cost and complexity in the enterprise data center. Only Conformative is approaching the problem of XML processing performance through the application of a parallel processing architecture. The company's unique server design incorporates many processors in a single application specific integrated circuit (ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. ), enabling acceleration of enterprise applications and Web services by up to 200 times compared to existing general-purpose servers. Headquartered in Austin, Texas, Conformative Systems was founded in 2003 and is backed by Austin Ventures and Charles River Ventures. For more information, visit

NOTE TO EDITORS: In the term "(CSXi)" above, the "()" should be open and closed brackets. They were changed for transmission purposes only.
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Publication:Business Wire
Date:Jun 13, 2005
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