Confidence in America's corporate leadership declining? Maybe not according to findings from CoreBrand study.Business Editors STAMFORD, Conn.--(BUSINESS WIRE)--Oct. 30, 2002 Corporate scandal A corporate scandal is a scandal involving allegations of unethical behavior by people acting within or on behalf of a corporation. A corporate scandal sometimes involves accounting fraud of some sort. and management improprieties have shaken
Shaken (車剣, also known as kurumaken) are a type of Shuriken confidence in some of the world's most prominent corporate brands. The Brand Management Index, a study conducted by CoreBrand, a global branding firm, shows that decision-makers and financial influencers are losing faith in some--but not all--of America's corporate leadership. Not surprisingly, Enron, Andersen and Kmart are among the companies with the largest rating decreases. Of the over 500-company universe, just under 25% of the companies studied exhibited declining management ratings during the second quarter of 2002 compared to their standing during the second quarter of 2001. On the other hand, over 75% exhibited positive increases. Confidence in the management of a composite the strongest brands including Coca-Cola, Microsoft, and GE grew by an average of 3%. "Clearly faith in our business system is strong and respect for management teams at most American corporations is very strong," says James R. Gregory, CoreBrand CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "At the same time, corporate leadership mismanaging their corporate brands will certainly be punished pun·ish v. pun·ished, pun·ish·ing, pun·ish·es v.tr. 1. To subject to a penalty for an offense, sin, or fault. 2. To inflict a penalty for (an offense). 3. with a vengeance with great violence; as, to strike with a vengeance s>. - Hudibras. with even greater intensity; as, to return one's insult with a vengeance s>. See also: Vengeance Vengeance ." Although not "corporate" brands," both Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation). Major League Baseball (MLB) is the highest level of play in North American professional baseball. and the National Football League experienced declining perceptions of their leadership. WorldCom's management rating increased but this study was conducted prior to the financial reporting failure announcements. Methodology The study assesses how corporate management ratings for 517 companies changed from the second quarter of 2001 to the second quarter of 2002. CoreBrand collects brand ratings (0-100 point scale) for the largest publicly traded companies publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. to gauge how well its leadership is thought of among senior business decision-makers, a group defined as director level and above at the top 20% of US corporations based on revenue. Key Findings Company Change over 2001(%) Enron Corporation -29.9 Andersen -23.9 Major League Baseball -21.2 Priceline.com -19.8 Napster -18.8 Kmart -15.7 Providian -9.4 Visa -9.3 Kinko's -7.3 Prudential -4.2 Tyco -4.0 National Football League -3.5 Polaroid -2.9 U.S. Airways -2.1 WorldCom 2.3 CoreBrand is a global brand strategy and communications firm that specializes in helping companies measure, understand, craft and express their corporate brands. Headquartered in Stamford, Connecticut Stamford is a city in Fairfield County, Connecticut, United States. According to 2006 Census Bureau estimates, the population of the city is 119,261, making it the fourth largest city in the state. , with offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and Tokyo, the company works with many of the largest and best-known brands in the world. |
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