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Confessions of a trade show fan.


* I admit it: I like trade shows, especially big ones like NPE NPE NullPointerException (Java)
NPE Network Processing Engine
NPE National Policy on Education
NPE National Plastics Exposition
NPE Natural Penis Enlargement
NPE Nutrition Program for the Elderly
. Where else do you get to see so much new stuff from so many companies, countries, continents in one place? The opportunity to stumble onto some fascinating invention from a firm you never heard of is ... priceless. Even after five days on the show floor, I think to myself: I wish this would last another week so I could see everything!

Two pernicious pernicious /per·ni·cious/ (per-nish´us) tending toward a fatal issue.

per·ni·cious
adj.
Tending to cause death or serious injury; deadly.
 trends threaten to sap some of the pleasure of exploring those miles of aisles. Materials suppliers have drifted away from shows. Some said a bag of resin isn't much to look at. But I miss their displays of new applications and processing technologies and the latest results of chemical innovation. Worse yet, some machine builders recently decided they don't need to bring actual machines to a show--maybe just pictures or videos or a conference area are enough to make one travel to Chicago.

I'm relieved to report some hopeful signs at NPE 2006. First, Cincinnati Milacron, which promulgated prom·ul·gate  
tr.v. prom·ul·gat·ed, prom·ul·gat·ing, prom·ul·gates
1. To make known (a decree, for example) by public declaration; announce officially. See Synonyms at announce.

2.
 the theory of machineless machinery exhibits at NPE 2003, seems to have changed its mind. It brought lots of hefty hardware and eye-catching demos of "hot" technologies like in-mold assembly, auto glazing, and RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna.  labeling. HPM HPM High Power Microwave
HPM Health and Productivity Management
HPM Hyper Page Mode
HPM Human Performance Modeling
HPM High Pressure Mercury
HPM Hazardous Production Material (1997 Uniform Fire Code)
HPM Human Potential Movement
 brought no machines this year, but I saw no evidence that the idea will catch on.

Second, Dow Plastics confirmed my suspicion that materials suppliers are not drifting so far away after all, but are drawn back by the exhibit halls' huge magnetic effect on potential customers. Even when they don't exhibit, some resin makers look for ways to create a "presence" nearby. Dow did not exhibit, but single-handedly underwrote the technical conference, maintained a Customer Center in McCormick Place Coordinates:

McCormick Place is an enormous exposition complex located in Chicago, Illinois.
, and held a major press conference there. Call me crazy, but I say plastics makers belong at plastics shows. I remain hopeful.

BY MATT NAITOVE, EDITOR
COPYRIGHT 2006 Gardner Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Editorial
Author:Naitove, Matt
Publication:Plastics Technology
Date:Sep 1, 2006
Words:315
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