Conferon and seeUthere Form Strategic Partnership.

Business Editors/High-Tech Writers

TWINSBURG, Ohio and SANTA CLARA, Calif.--(BUSINESS WIRE)--Aug. 13, 2001

Conferon, the nation's largest independent meeting planning firm at www.conferon.com, today announced that it has formed an alliance with seeUthere, the leader in event automation services at www.seeUthere.com. Conferon will use seeUthere's event automation technology to service select Conferon association and corporate clients.

Through this alliance, Conferon will gain access to the full range of seeUthere's event automation services through seeUthere Professional(TM). These services include event marketing campaign management tools, online registration services, housing and travel management, attendee profiling, surveys, budgeting and task management, as well as reports, analysis, and data consolidation. Conferon will operate the seeUthere technology under a private-label name that has yet to be determined.

Through seeUthere Professional, Conferon will be able to boost meeting attendance for clients with seeUthere's unique marketing campaign management tools. For example, Conferon will be able to test and manage multiple marketing campaigns and specific offers targeted at different audience groups. Using real-time campaign reports, meeting planners can compare response rates from different audience groups, from internal versus purchased lists, and by media type. seeUthere's unparalleled event marketing tools will allow Conferon to add a unique and strategic service for its clients.

Conferon will also provide their clients with a true one-stop meeting registration service bundled together with the electronic marketing capabilities. Conferon will build a specialized department that is expert at utilizing the tools available with seeUthere Professional. This team will be trained to quickly web-enable registration for any event. Conferon will fully manage the e-marketing and registration process, offering a strong combination of both high-tech and high-touch for its clients.

"We selected seeUthere because we wanted to offer our clients the best event automation technology on the market," said David Lutz, COO of Conferon. "We benchmarked seeUthere against some of the other ASP solutions and believe that we are partnering with the best technology available today. seeUthere's comprehensive solution complements our world-class meeting planning staff. Deploying seeUthere will enable Conferon to deliver both a cost-effective and high-tech solution for web registration and meeting marketing to our clients. We believe seeUthere will prove to be a key asset to us as we continue to expand our market share and set new standards for technology-enabled meeting management."

"Conferon is gaining a significant competitive advantage against other meeting management service providers by using seeUthere Professional," commented John Chang, CEO of seeUthere. "The seeUthere technology gives Conferon new tools and fresh data to increase meeting ROI beyond traditional standards. By delivering greater value to their clients, Conferon will be able to accelerate its growth and enjoy even greater success."

About Conferon

Established in 1970, Conferon is the nation's first independent meeting planning firm to provide support services designed to assist associations and corporations with the management of their meetings. As the largest such firm in the nation, Conferon provides management services to over 450 associations and corporations, assisting with over 800 individual meeting or convention events, including the negotiation and purchasing of over 1.5 million hotel room-nights annually. Conferon's headquarters are located in Cleveland, Ohio, with regional service centers in Boston, Chicago, Denver, St. Louis, and Washington DC. Marketing Resource Associates is the graphic design and marketing arm of Conferon, and is located in the Cleveland headquarter office. Corcoran/Conferon LLC is the exhibit sales and management arm of Conferon, and is located in Chicago. Current Conferon news releases may be accessed via the Internet at www.conferon.com.

About seeUthere.com

seeUthere, the leading provider of Web-powered event automation, provides a comprehensive technology solution for the $100 billion professional meetings and events market. By automating and consolidating meeting management enterprise-wide, seeUthere helps its clients to achieve greater cost savings and more effective meetings. seeUthere Professional(TM), the flagship product, offers features for marketing events, registering and managing attendees, tracking expenses, automating housing and travel management, and consolidating meeting data across the organization. seeUthere.com is a privately held company with funding from MP3.com (Nasdaq:MPPP), Acer Technology Ventures, AsiaTech Ventures and Draper Fisher Jurvetson.