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Conference. (Who, What, When & Where).


Innovative Strategies for the Global Marketing of Publications in Troubled Times, March 4-5, 2002, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Helmsley Hotel, sponsored by Publishers Multinational Direct and the Newsletter & Electronic Publishers Association. Opening session for first-time registrants, The Basics of International Direct Marketing: Issues, Controversies, Terminology, features PMD (Polarization Mode Dispersion) The type of dispersion that occurs in singlemode fiber due to a lack of perfect symmetry in the fiber and from external pressures on the cable. Light travels over singlemode fiber in two polarization states.  editor-publisher Al Goodloe and Cutter Information Corp. group publisher Bruce Lynch Bruce Lynch, born 1946, New Zealand, is an electric and acoustic bassist, producer and arranger.

Arriving in the UK in the mid-70s, he became a highly sought-after studio and session musician touring extensively with Cat Stevens, including the 1976 Earth Tour, as well as
.

Other speakers include Jim Muntz, president, WD&S Publishing; Sarah Stambler, president, E-Tactics; Jerry Messer, president, Data Services International; Cynthia Carter, president, Washington Business Information Inc.; Larry Chaido, director, North America, TransGlobal Consultants; James Thorton, managing director, MLA/Asia Response; Patti Wysocki, executive director, NEPA; Patrick Brennan, vice president, FT.com (Financial Times), and more than two dozen other leading international marketing experts.

A session on Strategies and Tactics for the Direct Marketing of Newsletters features Stacy Berver, managing director, Agora agora (ăg`ərə) [Gr.,=market], in ancient Greece, the public square or marketplace of a city. In early Greek history the agora was primarily used as a place for public assembly; later it functioned mainly as a center of commerce.  International; Caroline Frost, promotion marketing director for the Americas, The Economist; and Paul Szymanski, consumer marketing manager, Harvard Business School Publishing Harvard Business School Publishing is a not-for-profit, wholly owned subsidiary of Harvard Business School. It operates as an umbrella corporation to manage a group of publishing products associated with the School, including Harvard Business Review (management journal), Harvard .

Fees are $595 for PMD subscribers and NEPA members, $695 for others. For conference brochure and registration form, contact NEPA
COPYRIGHT 2001 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:The Newsletter on Newsletters
Date:Dec 17, 2001
Words:178
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