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Conference for Government Agencies on Trust and Control in Government-to-Citizen Email to be Presented by Goodmail Systems and GovDelivery.


Goodmail Systems, Inc.:
WHAT:  Goodmail Systems, Inc., creator of the CertifiedEmail service
       for trusted, assured email delivery, and GovDelivery, the
       world's leading provider of government-to-citizen communication
       solutions, today announced that they would co-sponsor a free
       conference for government agencies titled "Trust and Control:
       Emerging Trends in Digital Communication."

       The panel discussion will reveal best practices on building and
       maintaining public trust in email communication. Keynote
       speakers Richard Gingras, CEO and co-founder of Goodmail
       Systems, Inc. and Scott Burns, CEO and co-founder of
       GovDelivery will provide attendees with an overview of today's
       trusted email services and offer practical tips for how to make
       government-to-citizen emails more effective. Participants will
       also learn best practices for enhancing public trust in email
       by using technology to proactively communicate information and
       policy to citizens.

       In addition to Gingras and Burns, three major government
       agencies will present case studies on how to effectively reach
       the public by email.

WHO:   Richard Gingras, CEO and co-founder of Goodmail Systems
       Scott Burns, CEO and co-founder of GovDelivery

       Richard Gingras is an accomplished luminary with 25+ years
       experience in leading networking technology and content
       businesses. Before assuming the position of CEO at Goodmail,
       he previously ran the online service efforts at @Home, (which
       later became Excite@Home),including the broadband and
       narrowband portal divisions, and served as SVP and General
       Manager of the company's consumer-focused product division,
       Excite Studios. In 1979, Gingras also created the first
       interactive set top-based news magazine in partnership with CBS
       and NBC.

       Scott Burns co-founded GovDelivery, Inc. in 2000 and has led
       the company to its current position as world leader in
       government-to-citizen email communication. Prior to
       GovDelivery, Burns was the Director of Marketing at SafeRent,
       Inc., and a consultant with McKinsey and Company. Burns has
       guided GovDelivery to its current position by consulting
       directly with the Company's broad public sector client base to
       understand how GovDelivery's unique, web-based platform, can
       meet government's needs.

WHEN:  Wednesday, June 27, 2007
       9:30 a.m.- 3:00 p.m. EDT

WHERE: L'Enfant Plaza Hotel
       Monet Room
       480 L'Enfant Plaza, SW
       Washington, D.C.

COST:  There is no cost to federal employees to attend this
       educational event. Others involved in the public sector are
       welcome to attend; however, registration is subject to approval
       of GovDelivery event organizers. Please visit
       www.govdelivery.com to register or click on the following link
       http://www.govdelivery.com/company/usergroups/federal_june07/


About Goodmail Systems

Goodmail created and markets CertifiedEmail, a unique trusted class of email, to provide a safe and reliable means for consumers to identify authentic messages from legitimate volume senders. The CertifiedEmail service is the only system of its kind that assures delivery of opt-in email with all links and images automatically rendered intact. Developed to restore trust between volume senders and individuals, CertifiedEmail imprints messages with cryptographically cryp·tog·ra·phy  
n.
1. The process or skill of communicating in or deciphering secret writings or ciphers.

2. Secret writing.



cryp
 secure tokens See authentication token.  that certify cer·ti·fy  
v. cer·ti·fied, cer·ti·fy·ing, cer·ti·fies

v.tr.
1.
a. To confirm formally as true, accurate, or genuine.

b.
 email authenticity The correct attribution of origin such as the authorship of an e-mail message or the correct description of information such as a data field that is properly named. Authenticity is one of the six fundamental components of information security (see Parkerian Hexad).  and legitimacy. Available only to senders meeting strict standards for best email practices and low complaint rates, CertifiedEmail messages are presented to users with a unique blue-ribbon icon, providing a measure of security against phishing Pronounced "fishing," it is a scam to steal valuable information such as credit card and social security numbers, user IDs and passwords. Also known as "brand spoofing," an official-looking e-mail is sent to potential victims pretending to be from their ISP, bank or retail establishment. . Recent case study data from national online retailers and financial senders show click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed  and email business results (logins, sales) improved by up to 25 percent when using CertifiedEmail. CertifiedEmail is supported in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  by seven of the top ten leading mailbox A simulated mailbox in the computer that holds e-mail messages. Mailboxes are stored on disk as a file of messages, a database of messages or as an individual file for each message. The standard mailboxes are usually In, Out, Trash and Junk (Spam).  providers, and a wide network of leading email platforms, security solutions, and email service See Internet e-mail service.  providers. For more information, please visit www.goodmailsystems.com.

About GovDelivery

GovDelivery, Inc., headquartered in St. Paul St. Paul

as a missionary he fearlessly confronts the “perils of waters, of robbers, in the city, in the wilderness.” [N.T.: II Cor. 11:26]

See : Bravery
, MN, is the world's leading provider of government-to-citizen communication solutions. Its flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , GovDelivery Digital Subscription Management, uses a proprietary Software as a Service (SaaS) platform to provide organizations with fully-automated and on-demand communication with the public. Governments use GovDelivery to reach the public through e-mail, wireless alerts, and RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. . GovDelivery is used by more than one hundred public sector organizations worldwide including USA.gov, the FBI, the Centers for Disease Control, the U.S. Departments of Labor, State, Agriculture, Transportation, and Commerce; U.K. Parliament; Texas Department of Health and Human Services Noun 1. Department of Health and Human Services - the United States federal department that administers all federal programs dealing with health and welfare; created in 1979
Health and Human Services, HHS
; Orange County, CA; and Washington, D.C. GovDelivery is also used by transit authorities across the U.S., including the Tri-County Metropolitan District of Oregon (TriMet). For more information, please visit www.govdelivery.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 19, 2007
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