Conducent Enters Alliance with Lycos to Offer Free Ad-Supported Software.HARRISBURG, Pa.--(BUSINESS WIRE)--June 22, 1999-- Conducent Inc. (http://www.conducent.com) and Lycos, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ) the fastest growing Internet portal and the world's largest online community, today announced an agreement whereby Lycos will offer advertising-supported PC software applications enabled with Conducent's technology on Lycos.com to provide visitors a free resource of premium software. The software is available through links on the Lycos.com homepage, at http://www.lycos.com/computers/downloads/lycosware/. Users will initially be able to download six different software programs from Lycos.com, with approximately 20 more added soon. The programs offer valuable utility regarding finance, games, PC utilities, Internet services and education, with more added in the future. Conducent's technology enables ad targeting based on demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. of unique users based on registration information. Ads are displayed and tracked regardless of whether an individual is using the software online or offline, providing Lycos with enhanced ad marketing potential. "Any software application that is enabled with Conducent's technology allows users to easily access Lycos Web search and Web utilities in any PC software application -- it's a new paradigm New Paradigm In the investing world, a totally new way of doing things that has a huge effect on business. Notes: The word "paradigm" is defined as a pattern or model, and it has been used in science to refer to a theoretical framework. for the Internet," said Jeff Crown, vice president of corporate development for Lycos. "We are confident that our alliance with Conducent represents a significant new frontier New Frontier President John F. Kennedy’s legislative program, encompassing such areas as civil rights, the economy, and foreign relations. [Am. Hist.: WB, K:212] See : Aid, Governmental for Lycos and our advertising and e-commerce partners by extending our services, content, and e-commerce offerings to the desktop." "We are pleased that Lycos shares Conducent's vision for providing free premium software that integrates dynamic advertising and Internet capabilities. Branding the desktop is the next frontier and Conducent will clearly deliver that opportunity to Lycos," said Edwin Miller, Conducent's VP of Marketing. Lycos will distribute SonicMail from SonicMail, ACD (Automatic Call Distributor) A computerized phone system that responds to the caller with a voice menu and connects the call to the appropriate agent. It can also distribute calls equally to agents. Express from ACD Systems Incorporated in 1989, ACD Systems Ltd. evolved into a software developer for the nascent CD-ROM cataloguing industry. It was realized that a key technological advantage could be found if ACD provided the fastest software JPEG decoder on the market. , PKZip from PKWare, Inc., Debt Relief from Insight Software Solutions, Inc., Home Buyer's Calculator calculator or calculating machine, device for performing numerical computations; it may be mechanical, electromechanical, or electronic. The electronic computer is also a calculator but performs other functions as well. and Loan Spread Calculator from Wheatworks Software. Future applications from R.I. Soft Systems, Inc., Wanted Technologies, and eGames, Inc. are on the horizon. About Conducent Inc. Founded in 1996, Conducent Inc. has established a platform for delivering advertising and Internet functionality online and offline to users in PC software. Conducent's proprietary technology allows portals, software developers, and advertisers to dynamically reach the desktop. Partnered with over 25 of the industries, premium software developers and distributors, Conducent is using the Internet to create new opportunities in software. Conducent provides its technology to software developers free of charge from its Web site at http://www.conducent.com. About Lycos, Inc. Founded in 1995, Lycos, Inc. is a leading Web media company and owner of the Lycos Network, one of the most visited hubs on the Internet reaching one out of every two Web users. The Lycos Network is a unified set of Web sites that attracts a diverse audience by offering a variety of services, including leading Web navigation resources, homepage building and other Web community services and a comprehensive shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into . The Lycos Network is composed of premium sites: Lycos.com, Tripod, WhoWhere, Angelfire, MailCity, HotBot, HotWired, Wired News Wired News is an online technology news website, formerly known as HotWired, that split off from Wired magazine when the magazine was purchased by Condé Nast Publishing in the 1990s. Condé Nast later purchased Wired News on 2006-07-11. , Webmonkey, Suck.com and MyTime.com. Lycos.com (http://www.lycos.com), "Your Personal Internet Guide," is dedicated to helping each individual user locate, retrieve and manage information tailored to his or her personal interests. Headquartered near Boston in Waltham, Mass., Lycos, Inc. is a global Internet leader with a major presence throughout the U.S., Europe and Asia. (c)1999 Lycos, Inc. - Lycos(R) is a registered trademark of Carnegie Mellon University Carnegie Mellon University, at Pittsburgh, Pa.; est. 1967 through the merger of the Carnegie Institute of Technology (founded 1900, opened 1905) and the Mellon Institute of Industrial Research (founded 1913). . All other product or service marks mentioned herein are those of Lycos or their respective owners. All rights reserved. |
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