Condom ringtone launched in Indiacellphone (CELLular telePHONE) The first ubiquitous wireless telephone. Originally analog, all new cellular systems are digital, which has enabled the cellphone to turn into a smartphone that has access to the Internet. ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important. that chants "condom, condom!" has been launched in India to promote safe sex and tackle the growing HIV/AIDS HIV/AIDS Human Immunodeficiency Virus/Acquired Immune Deficiency Syndrome epidemic.
The "condom a cappella" has been designed to break down Indians' reluctance to discuss condom use and to make wearing a condom more acceptable.
Organisers of the campaign, funded by the foundation set up by Microsoft mogul Bill Gates and his wife Melinda, hope the ringtone will become a craze among young Indians.
About 2.5 million people live with HIV HIV (Human Immunodeficiency Virus), either of two closely related retroviruses that invade T-helper lymphocytes and are responsible for AIDS. There are two types of HIV: HIV-1 and HIV-2. HIV-1 is responsible for the vast majority of AIDS in the United States. in India, said the BBC World Service
- For the BBC television network, see BBC World.
The BBC World Service is one of the most widely recognised international broadcasters, transmitting in 33 languages to many parts of the world through multiple technologies. Trust, the charity behind the ringtone, which was released this month. It can be downloaded at condomcondom.org.
"Ringtones have become such personal statements that a specially created condom ringtone seemed just the right way of combining a practical message with a fun approach," said Radharani Mitra, creative director of the BBC World Service Trust.
"The idea is to tackle the inhibitions and taboos that can be associated with condoms."
India is the world's fastest-growing mobile telephone market with 270 million users according to the latest official figures, up 57 percent in just one year.
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|Publication:||AFP Global Edition|
|Date:||Aug 19, 2008|
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