CondeNet Selects Kiptronic to Power Downloadable Media Ad Campaign Management.Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Arm of Lifestyle-Oriented Publishing Giant Advances Strategy to Monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. Video Podcast Video podcast (sometimes shortened to vidcast or vodcast) is a term used for the online delivery of video on demand video clip content via Atom or RSS enclosures. Downloads SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Kiptronic, a leading technology service for downloadable media, announced today that it has been selected by CondeNet, an Internet unit of Conde Nast Publications, to provide ad insertion insertion n. the addition of language at a place within an existing typed or written document, which is always suspect unless initialled by all parties. and campaign management services for its video podcasts. CondeNet will utilize Kiptronic's Ad Insertion services to monetize podcasts on five of its web sites: Style.com, Men.style.com, Epicurious.com, Concierge.com, and Wired.com. "CondeNet views video podcasts as a valuable distribution platform for our content and an important extension to reach our audience on iPods and other portable devices. Kiptronic allows us to create new opportunities for our advertisers to associate with this content and desirable audience," said Carrie Seifer, Director of Emerging Technologies for CondeNet. CondeNet is one of several leading publishers implementing strategies to monetize its podcasts using Kiptronic's ad insertion and campaign management services. Kiptronic allows content producers like CondeNet to dynamically schedule, insert and track pre-roll video ads into its podcasts. "We are very excited to be working with CondeNet to power ad insertion for their podcast brands," said Jonathan Cobb, Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Kiptronic. "Media consumption habits are rapidly changing and publishers such as CondeNet are at the leading edge of a revolution in content distribution and branding." Kiptronic's industry-leading ad insertion technology service will power delivery of video advertising spots into CondeNet content and provide continuously updated ad campaign metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. and reporting through a Web-based interface. About Kiptronic Kiptronic has built a patent-pending technology service for rich media content publishers. The company provides dynamic, targeted ad insertion for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media publishers and independent podcasters no longer have to manually insert ads into their content - With Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on A purchase of additional goods before payment is made for goods already purchased. An add-on may be covered by a clause in an installment payment contract that allows the seller to hold a security interest in the earlier goods until full payment is made on the later goods. service to manage large ad campaigns. For more information visit www.kiptronic.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion