CondeNet's Epicurious.com Signs DEAN &DELUCA; DEAN &DELUCA to be Exclusive E-Commerce Partner For Specialty Foods.Business Editors NEW YORK--(BUSINESS WIRE)--Feb. 7, 2000 DEAN &DELUCA, one of the nation's premier specialty food retailers and Epicurious.com, the most-visited food destination online and the home of Gourmet and Bon Appetit magazines, announced today an alliance establishing DEAN &DELUCA (www.deandeluca.com) as Epicurious.com's exclusive e-commerce partner for specialty foods and products. For Epicurious users, the alliance will provide them a complete service: while users are looking at a recipe they will have the ability to purchase ingredients directly off Epicurious.com through DEAN &DELUCA. DEAN &DELUCA will handle all merchandising, fulfillment and customer service (orders are gift-wrapped and can be shipped overnight from DEAN &DELUCA's Wichita, Kansas
Wichita, also known as the Air Capital of the World, is the largest city in the U.S. state of Kansas, as well as a major aircraft manufacturing hub and cultural center. fulfillment center). Joan Feeney, Editorial Director at CondeNet and the founding editor of Epicurious, said &uot;Our audience is passionate about food and cooking. Our customers will be thrilled to have the opportunity to shop with DEAN &DELUCA.&uot; Dane Neller, Chief Executive Officer of DEAN &DELUCA, said &uot;This alliance with Epicurious is another important part of our efforts to expand and influence the global recognition of the DEAN &DELUCA brand. Online sales for the company are up 128% over last year's figures, and we believe DEAN &DELUCA's direct link with Epicurious.com's premiere web site will only enhance our growth. This alliance not only provides cooking enthusiasts access to excellent content, but directs them to the best specialty food merchandise as well.&uot; As the Web's most heavily trafficked food community, with more than 2.2 million visits to the site in December, Epicurious.com has a well-established high-demographic, largely female audience who will embrace the alliance. &uot;Our site visitors are interested in every aspect of food from research to preparation to presentation. Having the ability to buy specialty products on the site - products possibly not available at local retailers - is a huge plus for Epicurious.com,&uot; said CondeNet Director Sarah Chubb. Between January and December 1999, traffic at Epicurious.com has doubled, and according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Feeney, &uot;Our users return to Epicurious.com 10 times each month with visits lasting more than 32 minutes. That is an astounding a·stound tr.v. a·stound·ed, a·stound·ing, a·stounds To astonish and bewilder. See Synonyms at surprise. [From Middle English astoned, past participle of astonen, example of our services' &uot;stickiness.&uot; Epicurious incorporates more than 10,000 recipes from the premier brands in food journalism, Gourmet and Bon Appetit magazines, as well as feature material from the magazines and a wealth of content from the audience: seventy percent of these recipes have been reviewed by users, and more than 152,000 people have registered to establish personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. recipe boxes on the site. In addition, the forum Gail's Recipe Swap, at more than 219,000 posts, is fast becoming the world's largest community cookbook (programming) cookbook - (From amateur electronics and radio) A book of small code segments that the reader can use to do various magic things in programs. One current example is the "PostScript Language Tutorial and Cookbook" by Adobe Systems, Inc (Addison-Wesley, ISBN . Privately-held DEAN&ELUCA is based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , where it was founded in 1977 to provide carefully- and creatively-selected food and kitchenware from around the globe to demanding customers in a unique shopping environment. Currently, DEAN&ELUCA has twelve food markets and specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" and cafes across New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Washington D.C., North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. , New Jersey, Kansas and California, through which it offers food, kitchenware and fine wines. Products and information can be found online at www.deandeluca.com, or through our catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , at 1-800-221-7714. CondeNet, based in New York, is an affiliate of Advance Internet Inc, a subsidiary of Advance Publications, owner of CondeNast Publications. CondeNet was launched in May 1995 to develop dynamic, interactive sites on the World Wide Web. CondeNet's Epicurious (www.epicurious.com), Concierge.com; PHYS PHYS Physical PHYS Physics (www.phys.com), Vogue.com and Swoon (www.swoon.com) have attracted the highest demographic quality women of any comparable Web site. |
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