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Conde Nast business mag to launch as "Conde Nast Portfolio".


Following nearly a year of planning, Conde Con·dé   , Prince de Title of Louis II de Bourbon. Known as "the Great Condé." 1621-1686.

French general who won major victories in the Thirty Years' War.
 Nast (New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
), a unit of Advance Publications, will launch a new business magazine, "Conde Nast Portfolio," with an issue next May. Regular monthly publication will begin in September September: see month.  2007. A companion web site will go live on April 24, 2007. The magazine has a guaranteed rate base of 300,000 and a charter annual subscription costs $15.

Tag-lined "Business Intelligence," circulation will include newsstand sales and existing business executive subscribers to Conde Nast products and will be marketed to professionals from Advance's database of American City Business Journals subscribers. The company said the new title will report on "global events, what they mean to business in general and your business in particular," with coverage of the financial, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , media, entertainment, advertising and biotechnology sectors.

The title's main competition may include "Business Week," "Fortune" and "Forbes," depending on the direction Conde Nast envisions for the magazine. Ad page and revenue results for the three main business magazines were mixed for the first seven months of this year. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the Publishers Information Bureau, "Business Week" had a decline of 9.1% compared to the same period in 2005 and a decline of 3.4% in ad pages. "Fortune" showed an ad revenue increase of 1.6% and a decline of 1.7% in ad pages for the period, while "Forbes" had an ad revenue increase of 9.3% and an ad page increase of 3.6%.

Conde Nast produces 28 consumer magazines, five b2b magazines produced by its Fairchild Publications unit, five destination web sites, the Conde Nast Media Group and the Shared Services Center Shared Services Center is the entity responsible for the execution and the handling of specific operational tasks Accounting, human resources, payroll, IT, legal, compliance, purchasing, security. .
COPYRIGHT 2006 JK Publishing, Inc
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Publisher
Date:Aug 16, 2006
Words:272
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