Conde Nast Extends Contract with Acxiom(R) Corporation for Integrated Marketing Campaign Services.LITTLE ROCK, Ark. -- Acxiom([R]) Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ACXM), a global leader in interactive marketing services, today announced that Conde Nast Publications has renewed a three-year contract for a hosted customer marketing database with data enhancement. Conde Nast has partnered with Acxiom for more than a decade in direct mail marketing and, more recently, digital campaign execution. Acxiom has helped the company create a database marketing solution using analytical tools and methods that enable a better understanding of its 40 million subscribers and prospects. Conde Nast publishes 25 consumer magazines and web sites, including Vogue, Golf Digest Golf Digest is a monthly golf magazine published by Advance Publications in the United States. It is a generalist golf publication covering recreational golf and men's and women's competitive golf. , Vanity Fair, Bon Appetit, GQ, Conde Nast Traveler, and The New Yorker yorker Noun Cricket a ball bowled so as to pitch just under or just beyond the bat [probably after the Yorkshire County Cricket Club] . "We're excited by the opportunity to build on our strong business relationship with Conde Nast," said Greg Hogue, industry executive for Acxiom's Media group. "I am confident that our hosted database solution will continue to enhance Conde Nast's marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. and shape its integrated communications strategy. " Acxiom is a trusted business partner and an industry leader in helping companies like Conde Nast obtain a complete and accurate view of each subscriber and their value," said Robert Schroko, Conde Nast's VP of database marketing and analytics. "We are pleased continue the partnership." About Acxiom The global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe, and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com. Acxiom is a registered trademark of Acxiom Corporation. About Acxiom Media Acxiom is an innovator in consumer data integration, analytics and consulting for the media industry. The world's online and offline media, publishers, advertisers, and media buyers rely on Acxiom to become more consumer-centric and faster-to-market. We help them to acquire customers, build loyal relationships, increase advertising sales, monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. content and contain costs by improving marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . About Conde Nast Publications Conde Nast Publications, a unit of Advance Publications, includes 25 consumer magazines and their Web sites, CondeNet, the Fairchild Fashion Group, the Conde Nast Media Group, and the Shared Services Centers Shared Services Center is the entity responsible for the execution and the handling of specific operational tasks Accounting, human resources, payroll, IT, legal, compliance, purchasing, security. . |
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