Concrete Media Retains Media Investment Banking Firm The Jordan, Edmiston Group, to Assist in Developing Strategic Relationships.NEW YORK--(BUSINESS WIRE)--Aug. 3, 1998--New York York, former name of Toronto, Canada York, Ont.: see Toronto, Ont., Canada. York, city, England York, city (1991 pop. 123,126) and district, North Yorkshire, N England, at the confluence of the Ouse and Foss rivers. City-based Concrete Media, Inc. has retained The Jordan Jordan, country, Asia Jordan, officially Hashemite Kingdom of Jordan, kingdom (2005 est. pop. 5,760,000), 35,637 sq mi (92,300 sq km), SW Asia. It borders on Israel and the West Bank in the west, on Syria in the north, on Iraq in the northeast, and on Saudi , Edmiston Group to assist it in developing strategic relationships. Concrete Media is a leading media company that develops Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the "destination sites" that target specific consumer segments or other mass audiences. One of these sites, Bolt (www.bolt.com), is the largest teen-focused portal on the Internet, reaching over 1.3 million teenagers a month. In addition to Bolt, Concrete Media launched the "Girls on" Network (www.girlson.com) providing over 750,000 young women per month with entertainment and information that goes beyond movie reviews to address the arts, books and mass media with honesty Honesty See also Righteousness, Virtuousness. Alethia ancient Greek personification of truth. [Gk. Myth.: Zimmerman, 18] Better Business Bureau nationwide system of organizations investigating dishonest business practices. [Am. , intelligence and wit. By combining user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as , a strong editorial voice, interactive tools and services, and a significant database of information, Concrete Media has been able to establish strong "demand-creating" communities with market-leading brands. "Concrete Media isone Isone is a municipality in the district of Bellinzona in the canton of Ticino in Switzerland. of the very few companies that understand all of the elements that go into producing world class destination sites on the Internet," said Dan Pelson, Concrete Media's president and founder. "Concrete Media integrates content and services with strategic marketing messages from sponsors and advertisers for specific demographic groups. This is the most successful Web-based media strategy for the ultimate goal: moving product through electronic commerce," Mr. Pelson said. "The retention of The Jordan, Edmiston Group to assist us in developing strategic partnerships will strengthen Concrete Media*s position as one of Silicon Alley's leading Internet-focused media companies," added Mr. Pelson. "We believe traditional media companies will find Bolt and the Girls on Network very attractive. They are well recognized brands and deliver targeted demographic groups such as teens and young women," said Kent Hawryluk, managing director of The Jordan, Edmiston Group, the media investment bankers Investment Banker A person representing a financial institution that is in the business of raising capital for corporations and municipalities. Notes: An investment banker may not accept deposits or make commercial loans. representing Concrete Media in its search for strategic partnerships. "Bolt, for example delivers over 15 million page views on a monthly basis, and has hundreds of thousands of registered users, clearly establishing it as the leading teen offering on the Internet," Mr. Hawryluk said. The Bolt audience of teens, aged 15 to 19, watches less television than any other demographic group. However, more than 90 percent classify clas·si·fy tr.v. clas·si·fied, clas·si·fy·ing, clas·si·fies 1. To arrange or organize according to class or category. 2. To designate (a document, for example) as confidential, secret, or top secret. themselves as computer users; one in four spends an average of six hours a week online; and the group spends a total of $80 billion a year, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Teen Research Unlimited. Concrete Media, which has produced two of its own destination sites also has created more than two dozen individual Web sites. The Jordan, Edmiston Group is the leading investment bank specializing exclusively in the publishing, information and new media industries. Founded in 1987, the firm has completed more than 25 transactions in the past 12 months with an aggregate value exceeding $500 million. For more information on Concrete Media and The Jordan, Edmiston Group visit www.concretemedia.com and www.jegi.com.
CONTACT: Kratz & Company, New York
Michael Gormley, 212/979-2700, ext. 257
or
The Jordan, Edmiston Group
Grant Draper, 212/754-0710
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