Concrete Media Construction Tagged to Build Homeroom.com, the First Computer Adaptive Testing and Teaching Site of Its Kind.NEW YORK--(BUSINESS WIRE)--July 12, 1999-- The Princeton Review, the country's leading test preparation company, has chosen Concrete Media Construction to create the first large scale web-based computer adaptive application for America's school children, grades K-12. Homeroom home·room n. A school classroom to which a group of pupils of the same grade are required to report each day. Noun 1. homeroom (www.homeroom.com), the Review's new interactive site for assessment and learning, enables students to improve their skills, meet state standards and excel at Verb 1. excel at - be good at; "She shines at math" shine at excel, surpass, stand out - distinguish oneself; "She excelled in math" state tests. This innovative teaching methodology, which works with any curriculum, gives teachers the ability to diagnose student's strengths and weaknesses, using questions that correspond to their specific state requirements. Teachers, parents and students who use Homeroom, will be able to instantly assess a student's performance and create individualized in·di·vid·u·al·ize tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es 1. To give individuality to. 2. To consider or treat individually; particularize. 3. programs of enrichment and remediation. Unique user interfaces and instructional content, as well as robust community and communications tools, personalize the information for each end-user group. Concrete Media Construction is responsible for all aspects of Homeroom's site development, including creating the advanced technology and information architecture to make it all possible. Concrete Media's design team has created age-specific interfaces that appeal to children and teenagers in three different age/grade strata. "We chose Concrete Media from a competitive field of Web developers," says Steven Hodas, Princeton Review's VP of Online Services. "Concrete Media put together the most compelling technological proposal, and has a solid history of building sites that are well-geared towards their target audiences. Their work has been impressive and we've enjoyed working with the Concrete Media Construction team." "Homeroom is a tremendous demonstration of our technological muscle. We were excited about the opportunity to build Homeroom, one of the most ambitious new Internet See Web 2.0 and Internet2. businesses this year," says company president Aaron Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. . "The Princeton Review has developed an entirely new way to educate young people. Our mission is to use our development expertise to make this revolutionary service fun and easy-to-use for parents, teachers, and, most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , America's children." Concrete Media Construction, which is based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , is one of the country's premier Web development companies. With a heritage of building and operating successful internet businesses for itself, including bolt.com, the world's #1 teen portal, and Girlson.com, the #1 pop-culture network for women 18-24, Concrete Media Construction offers its corporate clients its accumulated intellectual property in the form of professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. . A fully integrated, end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. is offered to corporate clients with proven expertise in internet strategy, project management, design and technology. The award winning team has built digital businesses for clients such as Bertelsmann AG Bertelsmann AG German media company. Beginning as a religious printer and publisher in 1835, the company grew steadily over the next century. Though virtually destroyed by Allied bombing in 1945, it recovered quickly after World War II. , Disney, Time Warner, ABC Television, and The Village Voice. More information about Concrete Media's philosophy, leadership and clients can be found at http://www.concretemedia.com. The Princeton Review is the country's leading test preparation organization. Through courses, books, magazines, videos and software, The Review helps millions of students get ready for dozens of state and national tests, using research and development specifically dedicated to discovering the most effective student preparation strategies. An online pioneer, The Review is also the premier source of online information for ambitious teens and young adults seeking college, graduate school and career information. Over 1.5 million students visit its web site each month. The company can be found on the Web at http://www.review.com |
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