Concord Names Dayton Semerjian to Executive Management Team as Head of Marketing.Business Editors/High-Tech Writers MARLBORO Marlboro or Marlborough (märl`bərō), city (1990 pop. 31,813), Middlesex co., E Mass.; settled on the site of a Native American village 1657, inc. as a city 1890. , Mass.--(BUSINESS WIRE)--April 13, 2004 Technology Industry Veteran to Lead Company's Growth Initiatives in Business Service Management Market Concord Communications, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CCRD CCRD Colorado Civil Rights Division CCRD Clear Certainty Rundown CCRD Center for Community Research and Development CCRD Climate Change Research Division (US DoE) CCRD Certified Chiropractic Rehabilitation Doctor ), an industry leader in optimizing IT services to drive business success, today announced that it has named Dayton Semerjian as Executive Vice President of Marketing. Semerjian comes to the role with more than 15 years of technology industry experience in areas ranging from market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. , demand generation, and corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. to product development, product marketing, and worldwide sales. In addition, he has served in senior positions at industry-leading technology companies, as well as early stage start-ups. "Dayton quickly impressed me with his passion for our business and his clear sense of direction for our future," stated Concord CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jack Blaeser. "His knowledge of our industry, deep understanding of technology marketing, and direct experience in developing profitable growth strategies made him a natural choice. By adding him to our seasoned management team, we strengthen our ability to execute on our large market opportunity. We are extremely pleased by this appointment." Prior to joining Concord, Semerjian ran the marketing and sales organizations of several leading technology companies, and consulted to others. As vice president of worldwide marketing at Shiva, Semerjian completely repositioned the company and drove revenue growth to more than $200 million. When Shiva was acquired by Intel Corporation (company) Intel Corporation - A US microelectronics manufacturer. They produced the Intel 4004, Intel 8080, Intel 8086, Intel 80186, Intel 80286, Intel 80386, Intel 486 and Pentium microprocessor families as well as many other integrated circuits and personal computer networking , he was asked to run global marketing for the company's Wide Area Networking division, helping the unit grow to more than $300 million in annual sales. Earlier, he served as a strategy consultant at Mercer Management Consulting, where he focused on developing profitable growth strategies for companies in emerging industries. Semerjian earned his M.B.A. from Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. and his bachelor's degree in marketing from the University of Massachusetts The system includes UMass Amherst, UMass Boston, UMass Dartmouth (affiliated with Cape Cod Community College), UMass Lowell, and the UMass Medical School. It also has an online school called UMassOnline. . "Concord has a powerful value proposition and a tremendous market opportunity," commented Semerjian. "We have a large and loyal customer base, smart and committed employees, and a world-class set of products. That's a great foundation from which to take this company to the next level. I'm looking forward to doing just that." About Concord Communications, Inc. Concord Communications, Inc. (Nasdaq: CCRD) provides an integrated solution that enables companies to map their IT services to business needs, measure their actual end-user experience, and manage their applications, systems, and networks. More than 3000 companies worldwide rely on Concord's eHealth(R) Suite, and its components, to optimize IT services to drive business success. Based in Marlboro, Mass., Concord maintains offices around the globe, and can be found on the web at www.concord.com. Concord Communications, Inc., the Concord logo and eHealth are trademarks of Concord Communications, Inc. All other trademarks are the property of their respective owners. |
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