Concord Camera Corp. Names Sales & Marketing Veteran Rod H. King to the Position of Vice President & Director of Sales - Americas.

Business Editors/Retail Writers

HOLLYWOOD, Fla.--(BUSINESS WIRE)--Aug. 4, 2003

Concord Camera Corp. ("Concord") (Nasdaq:LENS) today announced the appointment of Rod H. King to the position of Vice President & Director of Sales - Americas, effective July 22, 2003.

Mr. King has more than 20 years of sales, marketing and management experience in the imaging and consumer products industries. His primary responsibilities will be to lead the company's sales efforts in the United States, Canada and Latin America, collectively "the Americas."

Ira B. Lampert, Concord's Chairman, Chief Executive Officer and President, said, "Hiring Rod is an important step in increasing Concord's retail sales, broadening our distribution and supporting the evolution of our products, most notably our line of digital cameras. He brings a demonstrated ability to implement thoughtful and successful sales and marketing strategies, including distinguishable results in new product introductions, advertising and promotions, as well as significant, real-world experience within the imaging and consumer products industries. We believe Rod will be a valuable resource as we continue to expand our industry presence."

Mr. King most recently served as Senior Vice President -- Worldwide Sales & Marketing for SmartDisk Corporation, where he was responsible for the company's line of software, connectivity and media storage products. During his tenure, Mr. King built a regional consumer and OEM sales distribution network in the U.S. and abroad, refreshed consumer brand and marketing strategies, and secured new distribution in all major channels, including top national accounts and consumer electronic outlets.

Prior to this, Mr. King held positions of increasing responsibility during a 15-year career at Fuji Photo Film U.S.A. (Fujifilm), culminating in his role as Vice President and General Manager -- Consumer Markets from 1997-2000. In this position, he was responsible for sales, marketing, operations and division financial performance for Fujifilm's $700 million U.S. consumer business. Mr. King created and directed a highly motivated management team, implemented supply chain management programs to enhance Fujifilm's competitive position, re-focused personnel on quality, communication, sales goal achievement, customer service and profit performance, and introduced a variety of new programs. Under his leadership, Mr. King's team achieved unprecedented sales, market share and profit performance.

From 1995-1997, he served as Vice President of Sales -- Consumer Markets at Fujifilm, where he was responsible for all consumer market products including photographic film, conventional and digital cameras and scanners and one-time use cameras. Mr. King's sales and distribution allowed Fujifilm to expand its market share of color film to 23% from 17% in two years.

Prior to joining Fujifilm, Mr. King held positions of increasing responsibility at Polaroid Corporation, where he rose to the position of Senior Marketing Manager, Cameras. In this role, he managed all of Polaroid's consumer photographic hardware business and was responsible for product development, positioning, dealer programs, promotions and pricing.

Mr. King also served on the Board of Directors of the PhotoImaging Manufacturers & Distributors Association (PMDA) from 1992-2000, including three consecutive terms as President. Established in 1939, the PMDA serves more than 70 member companies helping to promote imaging, involve companies in charting the industry's future and apprise members of new technologies and business methods to help them advance their businesses.

Mr. King commented, "I am excited to be joining Concord at such a dynamic time in its history and look forward to helping the Company address the opportunities that lie ahead."

About Concord Camera Corp.

Concord Camera Corp. is a global developer, designer, manufacturer and marketer of high-quality, popularly priced, digital, instant, Advanced Photo System (APS), and 35mm format cameras and 35mm, APS, and instant format single use cameras. Concord markets its cameras under the trademarks POLAROID(R), CONCORD(R), KEYSTONE(R), CONCORD EYE Q(R), LE CLIC(R), GOLDLINE(R), APEX(R) and ARGUS(R). Today, Concord is one of the world's leaders in the single use camera category, one of the fastest growing segments of the camera market, and the largest producer of single use cameras in the world in the private label, corporate premium and original equipment manufacturer segments of the industry. Concord sells and markets its camera products worldwide through direct sales offices in the United States, Canada, Germany, Hong Kong, the United Kingdom and France and through independent sales agents. Concord manufactures its products in its expansive, vertically integrated manufacturing facilities in the Peoples Republic of China, which includes a class 10,000 "clean room" digital technology manufacturing and assembly facility.

Note to Editors: CONCORD(R), KEYSTONE(R), CONCORD EYE Q(R), LE CLIC(R), GOLDLINE(R), APEX(R) and ARGUS(R) are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries. The POLAROID(R) trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid.