Concord Camera Corp. Names R. William Zani Vice President of National Accounts.

Business Editors

HOLLYWOOD, Fla.--(BUSINESS WIRE)--Jan. 29, 2004

Concord Camera Corp. ("Concord" or "Company") (NASDAQ:LENS) today announced the appointment of R. William Zani as Vice President of National Accounts, effective immediately.

In this newly created position, Mr. Zani will direct sales strategy and execution for Concord's extensive product line including the Concord Eye-Q line of digital cameras and the Polaroid line of 35mm and one-time-use cameras in the consumer electronics and office supply sales channels. At the same time, he will manage strategic accounts such as Best Buy, Circuit City and CompUSA.

Mr. Zani most recently served as Director of Retail Sales, North America at Iomega Corporation, a computer peripheral, software and portable audio manufacturer. During his tenure there, Mr. Zani expanded sales and distribution in the consumer electronics and office super stores channels, receiving the "Vendor of the Year" award from two leading office superstores. In addition, Mr. Zani and his team successfully launched new platforms in digital imaging, high capacity storage, MP3 and software while becoming the leading market share brand in North America for external CDRW drives. From 2000-2001, Mr. Zani was Senior Retail National Account Manager for Iomega, where he marketed the company's products to CompUSA and Best Buy. He produced a triple-digit increase in net revenue at Best Buy and was named "Most Valuable Salesman" for 2000. Prior to joining Iomega, Mr. Zani held senior sales and marketing positions at Garden Way Incorporated and Frigidaire Home Products.

Rod King, Concord's Vice President and Director of Sales - Americas, stated, "We believe that Bill's experience and solid industry relationships will be of great benefit to Concord. His appointment further reinforces our commitment to penetrating high growth sales channels for our products as a way to complement our already strong worldwide mass market retail presence."

Mr. Zani is located in Atlanta and can be reached at 770-888-5125.

About Concord Camera Corp.

Concord Camera Corp. is a global developer, designer, manufacturer and marketer of high quality, popularly priced, digital, instant, Advanced Photo System (APS) and 35mm cameras. Concord markets its cameras under the trademarks POLAROID, CONCORD and CONCORD EYE Q. Concord sells and markets its camera products worldwide through direct sales offices in the United States, Canada, Germany, Hong Kong, the United Kingdom and France and through independent sales agents. Concord manufactures its products in its vertically integrated manufacturing facilities in the People's Republic of China. The Polaroid trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. CONCORD and CONCORD EYE Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries.

Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements, including the statements regarding anticipated or expected results and the future introduction of new products, involve risks and uncertainties which may affect the Company's business and prospects, including the risks discussed under "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended June 28, 2003 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.