Concord Camera Corp. Introduces ``Just for Fun'' Digital Camera Line Priced under $50.

COLOGNE, GermanyCOLOGNE, Germany -- Retailers Can Tap into the Market of First Time Digital Camera Buyers Who Want to Experiment with Digital Picture Taking without Spending Hundreds of Dollars

Concord Camera Corp. ("Concord") (Nasdaq:LENS), a leader in award-winning, high-quality, affordably-priced digital cameras, today announced at Photokina that it is extending its position in the under $50 camera market with a "Just for Fun" line of entry-level VGA and 1 Megapixel digital cameras.

The Concord Eye-Q 642 VGA and Concord 1500 1.3 Megapixel digital cameras are perfect inexpensive entry-level cameras for college students, web surfers, and even grandparents. "The 'Just for Fun' line of digital cameras allows retailers to tap into the large market of consumers seeking to cost-effectively experiment with digital cameras before committing to spending hundreds of dollars," said Connie Chan, Senior Marketing Manager.

Concord Eye-Q 642

At only $24.99, the Concord Eye-Q 642 is a great impulse item and stocking stuffer for the holiday gift-giving season. The compact VGA digital camera has 2 MB of internal memory for storing up to 80 pictures, a continuous shooting mode at 3 frames per shot, self-timer, webcam functionality and takes video clips at QVGA resolution.

Concord 1500

Also shaped in a popular pocket-sized design, the Concord 1500 is a step-up in resolution to 1.3 Megapixels with in-camera interpolation to 2 Megapixels for only $49.99. It features a strobe, SD card slot for removable memory cards, 8MB of internal memory for up to 50 images, webcam functionality and takes video clips at QVGA resolution up to 15 fps.

The Concord Eye-Q 642 is expected be available in October 2004 for $24.99 and the Concord 1500 is expected to be available in December 2004 for $49.99 through Concord retailers. They are compatible with Windows 98SE, 2000, ME and both cameras come with 2 AA or AAA batteries, USB cable, a wrist strap and Ulead photo editing software.

About Concord Camera Corp.

Concord Camera Corp. is a global developer, designer, manufacturer and marketer of high quality, popularly priced, digital, instant, Advanced Photo System (APS) and 35mm cameras. Concord markets its cameras worldwide under the trademarks POLAROID, JENOPTIK, CONCORD and CONCORD EYE Q through direct sales offices in the United States, Canada, Germany, Hong Kong, the United Kingdom, France and Japan and through independent sales agents. Products manufactured by Concord are manufactured in its vertically integrated manufacturing facilities in the People's Republic of China. The POLAROID trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. The JENOPTIK trademark is owned by Jenoptik AG and is used by Concord under license from Jenoptik AG. CONCORD and CONCORD EYE Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries.

Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements, including the statements regarding anticipated or expected results and the future introduction of new products, involve risks and uncertainties which may affect the Company's business and prospects, including the risks discussed under "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended June 28, 2003 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.