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Concord Camera Corp. Announces Motorized Film Camera with Auto Focus and Red-Eye Reduction; Polaroid 343 AF Offers Convenience of Auto Flash & Mid-Roll Rewind.


Business Editors

PMA PMA (papillary-marginal-attached),
n a system of epidemiologic scoring of periodontal disease devised by Schour and Massler in which the symbols denote the areas involved in gingival inflammation.

PMA Progressive muscular atrophy
 2004

Booth #F149 South Hall

LAS VEGAS--(BUSINESS WIRE)--Feb. 12, 2004

Concord Camera Corp. ("Concord") (Nasdaq:LENS) today announced at PMA (Photo Marketing Association) the Polaroid 343 AF, a new 35mm film camera with an easy to use viewfinder The preview window on a camera that is used to frame, focus and take the picture. On analog cameras, the viewfinder is an eye-sized window that must be pressed against the face. Point-and-shoot digital cameras use small LCD screens that are viewed several inches from the eyes. , auto focus, motorized mo·tor·ize  
tr.v. mo·tor·ized, mo·tor·iz·ing, mo·tor·iz·es
1. To equip with a motor.

2. To supply with motor-driven vehicles.

3. To provide with automobiles.
 film advance and rewind, auto flash and red-eye reduction for only $17.99.

Contained within the camera's fashionable silver and gray contoured exterior is a high quality F/5.6, three-element lens and easy to use viewfinder. The viewfinder is sized for comfortable and easy picture framing. Auto focus, a feature normally found on more expensive cameras, makes picture taking simple with clear and sharp results.

In low-light conditions, auto-flash and red-eye reduction will automatically be activated. The user simply presses the shutter button The shutter button is a button found on many cameras. When you press it, it opens the shutter of the camera. On many cameras, the shutter will then close automatically after the shutter speed has elapsed.  down half-way, causing the camera to shine a light in the subject's eyes to contract the pupils before the shot is taken. This reduces red-eye and creates more beautiful red-eye free photos.

The Polaroid 343 AF is motorized, automatically rewinding and advancing the film. When taking photos at a birthday party or special event, users are often ready to process the film in the middle of the roll. To avoid having to wait to finish the roll of film at another event or taking blank shots to finish the roll, the Polaroid 343 AF offers the convenience of mid-roll rewind.

"Users will love the Polaroid 343 AF's motorized features and auto focus," said Mr. Urs W. Stampfli, Senior Vice President and Director of Global Sales & Marketing, Concord Camera Corp. "Picture taking is simple with the motorized rewind and advance feature and auto focus takes the worry out of picture taking."

The Polaroid 343 AF 35mm is available immediately through retailers. It comes complete with 24 exposure 400 speed film, 2 AA batteries, and a wrist strap A device that grounds the user when making repairs to electronic equipment. It prevents electrostatic discharge (ESD) by channeling static electricity from the person to ground. One end is wrapped around the wrist, and the other is typically attached to the frame of the device being  for $17.99 SRP SRP - A data link layer protocol. . For more information, see the Concord Camera web site: www.concord-camera.com.

About Concord Camera Corp.

Concord Camera Corp. is a global developer, designer, manufacturer and marketer of high quality, popularly priced, digital, instant, Advanced Photo System (APS), and 35mm cameras. Concord markets its cameras under the trademarks POLAROID and CONCORD EYE-Q. Concord sells and markets its camera products worldwide through direct sales offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, Germany, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , the United Kingdom and France and through independent sales agents. Concord manufactures its products in its vertically integrated manufacturing facilities in the People's Republic of China.

CONCORD and CONCORD EYE-Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries. The Polaroid 343 AF camera is distributed, manufactured and/or sold by Concord Camera Corp. Polaroid, the Polaroid logo trademarks and the Polaroid trade dress are owned by Polaroid Corporation and are used in connection with the 343 AF under license from Polaroid. Polaroid does not manufacture this product or provide product warranty or support.

Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Investors are cautioned that forward-looking statements, including the statements regarding anticipated or expected results and the future introduction of new products, involve risks and uncertainties which may affect the Company's business and prospects, including the risks discussed under "Risk Factors" in the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the fiscal year ended June 28, 2003 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 12, 2004
Words:645
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