Concord Camera Corp. Announces Low Priced Motorized Film Camera with Auto Flash & Red-Eye Reduction.

Business Editors/High-Tech Writers

PMA 2004

Booth No. F149

LAS VEGAS--(BUSINESS WIRE)--Feb. 12, 2004

Polaroid 239 SL Boasts Sleek Design, Motorized Film Advance &

Rewind, Auto Flash, & Red-Eye Reduction for only $12.99 SRP 

Concord Camera Corp. ("Concord") (Nasdaq:LENS) today announced at the Photo Marketing Association ("PMA") Show a new motorized 35mm film camera, the Polaroid 239 SL. Priced at only $12.99, the slim Polaroid 239 SL is one of the lowest priced film cameras on the market with features typically found on more expensive cameras, such as red-eye reduction, motorized film advance and rewind, and auto flash.

Housed in a burnished silver body, the Polaroid 239 SL possesses a sliding lens door for dust protection and chrome silver accents for a sophisticated design, which makes the Polaroid 239 SL the perfect camera to take to an elegant party, on vacation, or to a sporting event. Small enough to fit in a shirt pocket, the Polaroid 239 SL is the perfect on-the-go compact and lightweight camera at only 4.6 ounces, so you'll want to bring the camera wherever you go.

Auto flash is activated automatically whenever the user is shooting in low-light conditions. To reduce the irritating red-eye effect, which often occurs when taking portrait photos with flash, the camera is equipped with an automatic red-eye reduction feature which is activated when the flash is used. Film loading, rewinding and advance are motorized functions for maximum ease of use.

The Polaroid 239 SL motorized 35mm camera comes with high quality 400 ISO 24 exposure film, one AA battery, wrist strap and is now available for $12.99 SRP. For more information, visit the Concord Camera Corp. web site: www.concord-camera.com.

About Concord Camera Corp.

Concord Camera Corp. is a global developer, designer, manufacturer and marketer of high quality, popularly priced, digital, instant, Advanced Photo System (APS), and 35mm cameras. Concord markets its cameras under the trademarks POLAROID and CONCORD EYE-Q. Concord sells and markets its camera products worldwide through direct sales offices in the United States, Canada, Germany, Hong Kong, the United Kingdom and France and through independent sales agents. Concord manufactures its products in its vertically integrated manufacturing facilities in the People's Republic of China.

CONCORD and CONCORD EYE-Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries. The Polaroid 239 SL camera is distributed, manufactured and/or sold by Concord Camera Corp. Polaroid, the Polaroid logo trademarks and the Polaroid trade dress are owned by Polaroid Corporation and are used in connection with the 239 SL under license from Polaroid. Polaroid does not manufacture this product or provide product warranty or support.

Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements, including the statements regarding anticipated or expected results and the future introduction of new products, involve risks and uncertainties which may affect the Company's business and prospects, including the risks discussed under "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended June 28, 2003 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.