Concord Camera Corp. Announces Breakthrough Performance and Low-Cost 6 Megapixel Camera for $299.

COLOGNE, Germany -- Concord Camera Corp. ("Concord") (Nasdaq:LENS), a leader in award-winning, high-quality, affordably-priced digital cameras, today announced at Photokina the Concord 6340z - a high-performance 6 Megapixel/3X optical zoom digital camera for only $299. The first 6 Megapixel digital camera offered by Concord, the 6340z features an all-metal housing, 3X optical zoom/4X digital zoom (for total 12x zoom), MPEG-4 high-quality movies with sound, manual and automatic controls, 16MB internal memory, and a SD card slot.

"With the introduction of the 6340z, Concord Camera is once again first to market with an affordably priced, 6 Megapixel point & shoot digital camera," said Connie Chan, Senior Marketing Manager. The Concord 6340z offers a unique combination of manual and automatic options for both the advanced and beginner photographers, including auto focus, continuous shooting at 5 frames per shot, dual mode self-timer, and more. Everyone, from first-time digital camera users to pros, will love the Concord 6340z.

Housed in a stylish metal body for the ultimate in design sophistication, the Concord 6340z is compact in size and rich in features. The camera is equipped with a 6.1 megapixel CCD sensor that produces high resolution images of 2848 x 2136 recorded pixels. The camera has an extremely high resolution 130K pixel 1.5" LTPS (low temperature poly-silicon) color LCD that makes framing and viewing easy indoors and outdoors. The Concord 6340z also offers a total 12X zoom capability (3X optical/4X digital), a Macro mode that takes close-up shots as close as 5cm/1.9", and a video mode that takes continuous TV quality MPEG-4 movie with sound up to 15 fps. The camera's sensitive controls and button arrangements are specially designed to react quickly to user's commands, resulting in effortless picture taking. The mode dial on the top of the camera provides easy access to auto picture mode for point and shoot ease or manual picture mode for advanced adjustments.

The 6340z includes everything needed to take pictures right away. It is pre-loaded with 16MB of internal memory, so there's never a problem if the user forgets an SD memory card or if the card runs out of memory. The camera will automatically save images to internal memory if no card is inserted. It also includes one rechargeable Lithium-Ion battery, an AC adaptor, USB cable, video cable, wrist strap, pouch and MGI photo editing software. The Concord 6340z is expected to be available in November 2004 at a suggested retail price of $299.99 through Concord retailers and is compatible with Windows 98SE, 2000, ME and XP.

About Concord Camera Corp.

Concord Camera Corp. is a global developer, designer, manufacturer and marketer of high quality, popularly priced, digital, instant, Advanced Photo System (APS) and 35mm cameras. Concord markets its cameras worldwide under the trademarks POLAROID, JENOPTIK, CONCORD and CONCORD EYE Q through direct sales offices in the United States, Canada, Germany, Hong Kong, the United Kingdom, France and Japan and through independent sales agents. Products manufactured by Concord are manufactured in its vertically integrated manufacturing facilities in the People's Republic of China. The POLAROID trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. The JENOPTIK trademark is owned by Jenoptik AG and is used by Concord under license from Jenoptik AG. CONCORD and CONCORD EYE Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries.

Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements, including the statements regarding anticipated or expected results and the future introduction of new products, involve risks and uncertainties which may affect the Company's business and prospects, including the risks discussed under "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended June 28, 2003 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.