Concord Camera Corp. Announces 2-in-1 Camera - the Polaroid Splash; Takes Pictures With or Without Waterproof Housing Photo-Taking up to 16 Feet Underwater.Business Editors HOLLYWOOD, Fla.--(BUSINESS WIRE)--Jan. 5, 2004 Concord Camera Corp. ("Concord") (Nasdaq:LENS) today announced a new waterproof, motorized mo·tor·ize tr.v. mo·tor·ized, mo·tor·iz·ing, mo·tor·iz·es 1. To equip with a motor. 2. To supply with motor-driven vehicles. 3. To provide with automobiles. 35mm camera, the Polaroid Splash. Made for use underwater and on land, the Polaroid Splash is a 2-in-1 camera with a suggested retail price below $20, making it the ideal companion for an active lifestyle or sports vacation. The Polaroid Splash comes with a waterproof housing that can be used underwater up to 16 feet (5m) and incorporates an additional flip-up viewfinder The preview window on a camera that is used to frame, focus and take the picture. On analog cameras, the viewfinder is an eye-sized window that must be pressed against the face. Point-and-shoot digital cameras use small LCD screens that are viewed several inches from the eyes. so that pictures can be easily framed while wearing a snorkeling mask or other gear. The camera's 29mm, 3 element high-quality optical lens and auto flash provide optimal quality and lighting for underwater photography Underwater photography is the process of taking photographs while underwater. It is usually done while scuba diving, but can be done while snorkeling or swimming. Overview that has never been more convenient or affordable. For use on land, the waterproof housing can be removed to use the camera as a normal 35mm compact camera. Motorized film advance, auto-rewind and self-timer make picture taking easy and convenient, especially when shooting fast-action sports. The camera's silver color with clear waterproof housing and blue accented grip, shutter button The shutter button is a button found on many cameras. When you press it, it opens the shutter of the camera. On many cameras, the shutter will then close automatically after the shutter speed has elapsed. and lens ring add to the sporty look. With the included yellow and blue sports pouch, the camera is always protected and carried in-style. The Polaroid Splash waterproof 35mm camera is available immediately for $19.99 SRP SRP - A data link layer protocol. at Ritz Camera, BrandsMart and other retail locations. For more information, see the Concord Camera Corp. web site: www.concord-camera.com. About Concord Camera Corp. Concord Camera Corp. is a global developer, designer, manufacturer and marketer of high quality, popularly priced, digital, instant, Advanced Photo System (APS), and 35mm cameras. Concord markets its cameras under the trademarks POLAROID and CONCORD EYE-Q. Concord sells and markets its camera products worldwide through direct sales offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, Germany, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , the United Kingdom and France and through independent sales agents. Concord manufactures its products in its vertically integrated manufacturing facilities in the People's Republic of China. CONCORD and CONCORD EYE-Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries. The Polaroid Splash is distributed, manufactured and/or sold by Concord Camera Corp. Polaroid, the Polaroid logo trademarks and the Polaroid trade dress are owned by Polaroid Corporation and are used in connection with the Splash under license from Polaroid. Polaroid does not manufacture this product or provide product warranty or support. Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Investors are cautioned that forward-looking statements, including the statements regarding anticipated or expected results and the future introduction of new products, involve risks and uncertainties which may affect the Company's business and prospects, including the risks discussed under "Risk Factors" in the Company's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the fiscal year ended June 28, 2003 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion