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Concerto Appoints Vice President of Marketing.


Business/Technology Editors

WESTFORD, Mass.--(BUSINESS WIRE)--June 20, 2002

Concerto Software (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CRTO CRTO Centro Ricerche Terapie Olistiche (Italian) ), a proven provider of customer interaction management (CIM (1) (Computer-Integrated Manufacturing) Integrating office/accounting functions with automated factory systems. Point of sale, billing, machine tool scheduling and supply ordering are part of CIM. ) solutions, today announced the appointment of Carol Ferrari as vice president of marketing. In this role, Ferrari is responsible for the development and execution of Concerto's global marketing and product initiatives - including product marketing, product management, corporate marketing and lead generation.

Ferrari, a veteran technology marketing professional, brings more than 15 years of experience to Concerto. Throughout her career, Ferrari has created comprehensive positioning and branding campaigns to support products with multi-million dollar revenues.

"Carol brings an outstanding, diversified background and proven track record of success to the Concerto management team," said Ralph Breslauer, executive vice president of sales and marketing for Concerto. "Her insight and drive will prove invaluable in our continuing efforts to execute on the aggressive marketing and branding strategies we have put forth."

Prior to Concerto, Ferrari served as vice president of marketing for AP Engines, a provider of OSS Oss (ôs), city (1994 pop. 62,141), North Brabant prov., S Netherlands; chartered 1399. It is a significant industrial center. Manufactures include meat products, chemicals, pharmaceuticals, electrical equipment, and metalware.  integration platforms for broadband and telecommunications suppliers. In this position, she was responsible for all marketing related functions, including strategic direction throughout the company's launch and subsequent growth within the broadband and communications industries. Ferrari also served as vice president of global marketing for LHS (filename extension) lhs - The filename extension for literate Haskell source files.  Group/InfoCellular, Inc., a supplier of customer care and billing software to the telecommunications marketplace, where she managed a global marketing department that supported revenues of several hundred million dollars. LHS Group was subsequently purchased by Schlumberger and is now part of SchlumbergerSema.

Ferrari's background also includes Gensym Corporation (company) Gensym Corporation - A company that supplies software and services for intelligent operations management. Common applications include quality management, process optimisation, dynamic scheduling, network management, energy and environmental management, and process , where she developed a worldwide telecommunications software marketing and sales strategy, as well as The Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. , where she was responsible for managing numerous communications consulting projects.

Ferrari earned a master's in business administration from the Illinois Institute of Technology Illinois Institute of Technology, in Chicago; coeducational; founded 1940 by a merger of Armour Institute of Technology (founded 1892) and Lewis Institute (1896).  and holds a bachelor's degree in marketing from the Rochester Institute of Technology.

About Concerto Software(TM)

Concerto Software provides contact center solutions that help companies more effectively manage customer interactions via voice, fax, email and the Web. More than 1,100 companies worldwide - including banks, service bureaus, telecommunications firms, utilities and retailers - use Concerto solutions to deliver superior customer service, and to successfully acquire, retain and grow valuable customer relationships. Concerto Software is headquartered in Westford, Massachusetts Westford is a town in Middlesex County, Massachusetts, United States. The population was 20,754 at the 2000 census. History
Westford was first settled in 1635. Originally a part of neighboring Chelmsford, West Chelmsford soon grew large enough to sustain its own
, with operations across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia. For more information, visit www.concerto.com.

Note: Concerto Software is a trademark of Concerto Software, Inc., formerly known as Davox Corporation. All other trademarks are the property of their respective owners.

In addition to historical information contained herein, this press release contains forward-looking statements concerning future expected financial, operating results, and product and marketing strategies. Forward-looking statements in this release include, but are not limited to, estimates of future business prospects or financial results and statements containing the words "believe", "estimate", "project", "expect" or similar expressions. Concerto Software's future actual results could differ materially from the forward-looking statements discussed or implied herein because of risks or uncertainties including, but not limited to, the difficulty of integrating two complex businesses and their products, failure to achieve the beneficial synergies expected from the transaction, the potential for loss of key employees during the integration process, the difficulty in the development, marketing or selling of the company's solutions, risks associated with competition and competitive pricing pressures, technological change, new product introduction and market acceptance, stock price volatility, the ability of Concerto Software to attract and retain key personnel, weakness in IT spending, weakness in the contact center market, general economic conditions in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and worldwide markets served by Concerto Software, terrorist activity, war or general instability in the Asia Pacific Region and those other factors discussed from time to time in Concerto Software's public reports filed with the Securities and Exchange Commission, such as those discussed under "Certain Factors That May Affect Future Results" in Concerto Software's quarterly reports on Form 10-Q Form 10-Q

See 10-Q.
 and annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
. All forward-looking statements and reasons why results might differ included in this release are made as of the date hereof, and Concerto Software assumes no obligation to update any such forward-looking statements or reasons why results might differ.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 20, 2002
Words:692
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