Concero Launches New Ad Campaign as Part of Brand Strategy; National Ad Complements Broadband Marketing Initiative.Business Editors & High-Tech Writers NOTE TO MEDIA: Photo will be available later today on BW PhotoWire/AP PhotoExpress, NewsCom, PressLink and on Business Wire's Web site at www.businesswire.com AUSTIN, Texas--(BUSINESS WIRE)--Aug. 1, 2000 Concero Inc. (Nasdaq:CERO), a leading e-business services firm, today announced its "tradition of non-traditional thinking" with a new, innovative national advertising campaign that began in July. The campaign communicates Concero's commitment to transforming business through the creative application of new technologies. The tagline, "A Tradition of Non-Traditional Thinking," highlights Concero's strength and leadership in creative problem solving Creative problem solving is the mental process of creating a solution to a problem. It is a special form of problem solving in which the solution is independently created rather than learned with assistance. Creative problem solving requires more than just knowledge and thinking. . It is the first advertising launch by Concero relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc the new brand positioning and corporate identity introduced by the company earlier this spring. As part of an integrated marketing campaign, the ad brings a higher level of awareness to Concero's leadership in broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). e-business. The advertisement targets senior-level corporate executives and the technology leaders responsible for their organization's digital strategy and e-business implementations. The campaign will focus on a print version aimed specifically at this group and will run in "Business 2.0," "eCompany Now" and "Executive Edge." These publications were chosen for their visionary 1. visionary - One who hacks vision, in the sense of an Artificial Intelligence researcher working on the problem of getting computers to "see" things using TV cameras. (There isn't any problem in sending information from a TV camera to a computer. audiences who are focused on becoming the leaders of the new economy. "This ad imparts Concero's new look and feel onto the reader. It communicates our different way of thinking and approach to meeting our customers' e-business needs through our commitment to the creative application of new technology," said Tim Webb, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Concero. "Along with distinguishing us from our competitors, this campaign truly sets the tone for Concero's direction. We're the future of e-business and broadband with our extensive knowledge and abilities using new technologies. Bring on the future!" "A Tradition of Non-Traditional Thinking"' was created by Concero's advertising agency, tfa/Leo Burnett, Southwest. With their extensive experience in the technology field, tfa/Leo Burnett clearly understood the need to communicate not only what Concero does, but also what distinguishes the organization in this market space. "In today's highly competitive e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. environment, it's important that a company build brand equity in order to rise above the din DIN - Deutsche Institut fuer Normung. The German standardisation body, a member of ISO. of the competition," said Scott Murray
About Concero Inc. Concero Inc. (Nasdaq:CERO) is an e-business services firm committed to transforming business through the creative application of new technologies. Concero builds and deploys broadband e-business solutions. Concero gains early in-depth knowledge of technology products by assisting leading information technology vendors in their product development. Concero then leverages this deep technical expertise when engaged in the enterprise-wide deployment of e-business solutions. Concero is a national consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a headquartered in Austin, Texas. More information about Concero is available on the Web at www.concero.com. |
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