Concero Changes NASDAQ Ticker from PSWT to CERO; New Name, Ticker and Brand Herald the Start of the Broadband E-Business Revolution.Business Editors AUSTIN, Texas--(BUSINESS WIRE)--April 28, 2000 Concero, a leading e-business services firm, today announced its new NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors , CERO. The company's shares will begin trading under CERO when the market opens this morning. The change is a result of an extensive rebranding of the former PSW (Program Status Word) A hardware register that maintains the status of the program being executed. Technologies (NASDAQ: PSWT PSWT PSW Technologies (stock symbol) PSWT Pitch-Synchronous Wavelet Transform PSWT Primary Shield Water Tank PSWT Pahang-Selangor Water Transfer PSWT Protection Storage Water Tank ). Timothy D. Webb, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Concero, and Laura Cooley, Managing Director of the NASDAQ, will honor the occasion with a ceremony that will take place on the floor of the exchange at 9:30 a.m. EST EST electroshock therapy. EST abbr. electroshock therapy on Friday, April 28, 2000. As part of the festivities fes·tiv·i·ty n. pl. fes·tiv·i·ties 1. A joyous feast, holiday, or celebration; a festival. 2. The pleasure, joy, and gaiety of a festival or celebration. 3. , Tim will start the NASDAQ ticker and share his vision for the future direction of Concero. "We are at the beginning of a revolution that promises to be as profound and exciting as the initial stages of the Internet. In the broadband economy, businesses will harness the power of collaboration and extend the reach of their products and services through the Internet, television and wireless devices. Winning companies will capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. this change by being both first and best to market," said Tim Webb. "Our experience with next generation e-business solutions, coupled with our unique set of services, positions us as the premier consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a for organizations seeking to become the dominant leaders of the emerging broadband economy." Broadband E-Business Services: A New Business Category The new Concero brand marks the creation of a business category called broadband e-business services. Broadband e-business requires the ability to build traditional e-business solutions while delivering next generation e-business capabilities. Next generation solutions leverage business-to-business applications, incorporate rich media and make these solutions pervasive. This requires providing customers with solutions that help them rapidly and creatively leverage these new technologies, and prepare their e-business applications to scale at unprecedented levels. "A multitude of Internet and e-business professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firms exist, but few, if any, have a clear understanding of the broadband e-business economy and the opportunities it creates," commented Pedro Fernandez, Senior Vice President, Corporate Strategy and Marketing. "We have the experience, the insight and the services to help companies join the revolution. Along with our clients, we are setting new standards for creative solutions and defining the broadband e-business services market." The Concero Brand Launch: Bring on the Future The Concero brand launch began on March 31, 2000, when employees in offices and locations across the country gathered for a simultaneous "go-live" celebration. Integrated public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and advertising campaigns to support the new brand are now underway. "Concero is about connecting customers and partners with the opportunities represented by the future. Visionary companies will recognize that the broadband economy requires a new type of services firm--one that boldly empowers clients to compete and win," said Webb. "If the Internet changed everything about business, then broadband will change everything about the Internet. Concero is proud to lead the broadband e-business revolution. Bring on the future!" PSW formally began doing business as Concero on April 17, 2000, and its NASDAQ ticker symbol, CERO, now reflects this change. The corporate name will officially become Concero, Inc., after approval at the annual stockholder meeting on May 17, 2000. About Concero, Inc. Concero, Inc. (NASDAQ: CERO) is an e-business services firm committed to transforming business through the creative application of new technologies. Concero builds and deploys broadband e-business solutions. Concero gains early in-depth knowledge of technology products by assisting leading information technology vendors in their product development. Concero then leverages this deep technical expertise when engaged in the enterprise-wide deployment of e-business solutions. Concero is a national consulting firm headquartered in Austin, Texas. More information about Concero is available on the Web at www.concero.com. Forward-Looking Statements Disclosure "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: This press release may contain forward-looking statements relating to future events or results of Concero that involve risks and uncertainties, including statements regarding the expected benefits of branding and public relations initiatives and future service offerings. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are dependence on large projects, volatility of quarterly operating results, changes in senior management, market acceptance of new solutions and other factors detailed in reports and documents filed by PSW Technologies, Inc., from time to time with the Securities and Exchange Commission, including its recent 10-K. |
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