Concero's Marquee Software Suite Introduced at The Western Show 2001; Concero Marquee Creates a Compelling On-Demand Viewer Experience Across Multiple Platforms.Business Editors & High-Tech Writers The Western Show 2001 Booth 2829 LOS ANGELES--(BUSINESS WIRE)--Nov. 27, 2001 Concero Inc. (Nasdaq:CERO), a leading provider of interactive television solutions, today announced the introduction of "Concero Marquee," a suite of software to support the development of on-demand applications including entertainment-on-demand, interactive advertising, promotional services, next-generation user interfaces and interactive video services. Concero Marquee uses unique cross-platform software to reduce the cost and complexity of designing, delivering and presenting on-demand applications. Concero's on-demand delivery platform includes two components: -- Universal Delivery Engine: content management platform for distributing the right digital assets, to the right places, at the right time. -- Universal Presentation Engine: platform to render engaging and entertaining TV-centric user interfaces across multi-vendor set top boxes. In addition, Concero Marquee provides design and management tools which leverage the underlying platform to create and optimize the on-demand user experience. The "Design Center" enables design professionals to rapidly create and modify user interfaces and the "Business Center" enables business and marketing analysts to methodically me·thod·i·cal also me·thod·ic adj. 1. Arranged or proceeding in regular, systematic order. 2. Characterized by ordered and systematic habits or behavior. See Synonyms at orderly. test and optimize the on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. promotional and merchandizing processes. "Concero understands the entertainment-on-demand market," said Tim Webb, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Concero. "We've applied our experience in developing content management solutions, customer portals and cross-platform iTV products to create a software product that enables cable programmers This is a list of programmers notable for their contributions to software, either as original author or architect, or for later additions. See also: Game programmer, List of computer scientists , cable operators, application providers and studios to deliver on-demand interactive services. The Concero Marquee suite of software products elevates on-demand marketing to a new level resulting in increased buy rates and profitability." The cable industry is rapidly deploying VOD See video-on-demand. VoD - video on demand infrastructure and expects several dozen systems to be operational by year-end, reaching an audience of more than 6 million cable subscribers. "Right now, the focus is on getting these systems launched," said Cathy Hetzel, Concero's SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul Media and Entertainment. "Concero Marquee will help operators and programmers maximize the return on their investment by providing the flexibility to rapidly adjust and optimize promotions as we learn more about consumer purchasing habits." Concero will unveil Marquee during The Western Cable Show 2001 in booth No. 2829. About Concero Concero Inc. (Nasdaq:CERO) is a leading provider of interactive television solutions. Concero provides software products and systems integration consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" that enable application providers, studios, content programmers and network operators to quickly deploy a wide range of broadband services See broadband and broadband service provider. such as entertainment-on-demand, interactive advertising and promotional services. Our solutions drive profitable, on-demand interactive services. Concero possesses unique delivery capabilities for supporting interactive television solutions. In conjunction with Motorola's Horizon and Scientific-Atlanta's CreativeEdge developers programs, Concero operates state-of-the-art integration labs with specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. equipment and expertise that enable development of cross-platform applications that run on Harmonic harmonic. 1 Physical term describing the vibration in segments of a sound-producing body (see sound). A string vibrates simultaneously in its whole length and in segments of halves, thirds, fourths, etc. , Motorola and Scientific-Atlanta head-ends and leading set top boxes. These assets combined with our dedicated and experienced team of interactive TV consultants and software engineers offer customers substantial cost savings and rapid time-to-market benefits. Our customers include @Security Broadband, CANAL+ U.S. TECHNOLOGIES, DigitalThink, Grande Communications About Grande Communications is a United States telecommunications firm, based out of San Marcos, Texas, that uses a deep-fiber optic network for broadband services. In 1999, the company was established when the largest single round of venture capital funding in Texas was raised, , Hitachi American, Keen Personal Media, Power TV and TV Guide. Headquartered in Austin, Texas, more information about Concero is available on the Web at www.concero.com. |
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