Concerns Over the Security and Privacy of Personal Information Keep Many US Internet Users from Becoming Online Consumers.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c34983) has announced the addition of "Online Privacy and Security: The Fear Factor" to their offering. Today many consumers feel as if Wild West-like lawlessness law·less adj. 1. Unrestrained by law; unruly: a lawless mob. 2. Contrary to the law; unlawful: the lawless slaughter of protected species. 3. is pervading cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace. . Identity theft continues to be a threat, with e-mail phishing scams on the rise and keylogging a growing menace. Marketers are hard at work assessing the impact of these cracks in Internet security ''This article or section is being rewritten at Internet security is the process of protecting data and privacy of devices connected to internet from information robbery, hacking, malware infection and unwanted software. , particularly their affect on retail e-commerce. Attention: ISPs, Security Consultants, Online Software Providers and Marketers, Financial Service Firms, Online Retailers, Health Care Organizations and Government Agencies. The Online Privacy and Security report examines the proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous pro·lif·er·a·tion n. of threats to Internet consumer privacy and security and their adverse impact on online business and e-retail. Some of the threats are real, others are fears based on misconceptions Misconceptions is an American sitcom television series for The WB Network for the 2005-2006 season that never aired. It features Jane Leeves, formerly of Frasier, and French Stewart, formerly of 3rd Rock From the Sun. . But the distinction hardly matters. eMarketer estimates that more than a third of US Internet users, ages 14 and up, do not buy online. Concerns over the security and privacy of personal information keep many of them from becoming online consumers and, whether the danger is real or imagined, it's a huge concern for online retailers. Key questions the "Online Privacy and Security" report answers: --What is the size and nature of the online security threat? --How are privacy and security concerns constraining and altering online shopping? --What impact are e-tailer responses having on consumer trust in online shopping? --Which online segments are most at risk? --Will the threats abate abate v. to do away with a problem, such as a public or private nuisance or some structure built contrary to public policy. This can include dikes which illegally direct water onto a neighbors property, high volume noise from a rock band or a factory, an improvement or get worse? --And many more... Key topics covered: --Sizing Up the Online Retail Security Threat --How Security Concerns Affect Online Shopping Attitudes & Behavior --Privacy and Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. : A Difficult Balancing Act --The Broader Issue of Internet Retailer Trust For more information visit http://www.researchandmarkets.com/reports/c34983 Source: eMarketer |
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