Concern for Healthy Eating & Rising Energy Costs are Just Two of the Factors Challenging the US Cookies Market.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c42751) has announced the addition of Cookies and Cookie cookie File or part of a file put on a Web user's hard disk by a Web site. Cookies are used to store registration data, to make it possible to customize information for visitors to a Web site, to target Web advertising, and to keep track of the products a user wishes to Bars - US - August 2006 to their offering. This report covers packaged cookies that are ready for consumption and available through retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → such as grocery stores, convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , mass merchandisers, and drugstores. Cookie bars are typically larger than cookies and individually wrapped. These bars are differentiated from other snack bars in that they have a marketing approach towards the cookie consumer. We found that the cookie market is challenged on several fronts. Concern for healthy eating, rising energy costs, and company restructuring have all had a negative effect on total cookie sales. While some segments have met these challenges head on and have realized strong growth, it has not been enough to offset the drop in sales of standard cookies, which represent over 70% of the market. This trend is likely to continue for at least the next few years. Key consumer findings include: * 80% of respondents report that someone in their household eats cookies. Percentage of respondents who frequently purchase cookies is up 10% since 2004. Nearly a quarter of all respondents look for trans-fat free labeling when purchasing cookies. * We anticipate an increase in products containing no artificial colors, flavorings, or preservatives preservatives, n.pl food additives that hinder spoilage by reducing the growth of microorganisms. Include nitrates and nitrites, benzoates and sulfites, and many others. . Shifts to premium and health-oriented cookies will hold more appeal to adult consumers. Potential for market growth lies in healthier ranges with less calorie and sugar content and ingredients with a healthy appeal such as green tea, yogurt, and fruit. * In this report, we clearly identify the principal external factors driving or curtailing growth. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment. * Six years of specific sales data provide a factual and impartial presentation of the market as a whole. We also evaluate the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. forecasting package, we create a five-year forecast of U.S. retail sales, revealing potential opportunities for growth and product development. Cookie types included in this report are: * Butter * Chocolate chip Chocolate chips are small chunks of chocolate. They are often sold in a round, flat-bottomed teardrop shape (similar to a Hershey's Kiss). They are available in numerous sizes, from large to miniature, but are usually around 1 cm in diameter. * Fruit/fig * Fudge-covered * Ginger/oatmeal * Sandwich chocolate * Sandwich other * Shortbread * Wafers * Seasonal assortments Types of cookie bars covered includes: * Cookie/candy combinations * Cookie-based bars * Chocolate enrobed cookies * Large cookie sandwiches This report contains US IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. InfoScan data. Companies Mentioned * Kraft * Kellogg Company For other uses, see Kellogg. Kellogg Company (often referred to as simply Kellogg or Kellogg's) is an American multinational producer of breakfast foods, snack foods, cookies, and crackers, with corporate headquarters in Battle Creek, Michigan, USA. * McKee Foods * Pepperidge Farm Pepperidge Farm was founded in 1937 by Margaret Rudkin, who named the brand for a property her family owned in Connecticut (which itself was named for the pepperidge tree, Nyssa sylvatica). In 1961, the company was purchased by Campbell's. * Catterton Partners For more information visit http://www.researchandmarkets.com/reports/c42751 |
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