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Concepts Direct, Inc. Reports Second Quarter and Fiscal Year-to-date 2000 Sales and Earnings Results.


Business Editors

LONGMONT Longmont, city (1990 pop. 51,555), Boulder co., N Colo.; inc. 1885. It is a trade and processing center for a rich farm area irrigated by the Colorado–Big Thompson project. Vitamins, primary metal products, and manufacturing equipment are produced. , Colo.--(BUSINESS WIRE)--Aug. 1, 2000

Concepts Direct, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CDIR CDIR Cumulative Damage Index Right Engine
CDIR Chemical Demilitarization and Installation Restoration
CDIR Channel Distribution Information at the Receiver
) announced today its results and results of its subsidiaries for the quarter and six months ended June June: see month.  30, 2000. The Company made several other key announcements as well.

Sales for the quarter ended June 30, 2000 were $11,179,000, a 1% increase from sales of $11,068,000 for the same period in 1999. On a consolidated con·sol·i·date  
v. con·sol·i·dat·ed, con·sol·i·dat·ing, con·sol·i·dates

v.tr.
1. To unite into one system or whole; combine:
 basis, the Company posted a net loss of $1,850,000, or $0.37 per share for the quarter, compared to a net loss of $736,000 or $0.15 per share in the same period in 1999.

For the six months ended June 30, 2000, sales were $23,984,000, a 2% increase over sales of $23,613,000 for the same period in 1999. The Company reported a net loss of $3,605,000 or $0.72 per share, compared to a net loss of $1,181,000 or $0.24 per share for the same period of 1999.

The 2000 results reflect an assumed zero percent income tax rate, based on the Company's expectations that anticipated consolidated losses for the balance of the year will not be deductible That which may be taken away or subtracted. In taxation, an item that may be subtracted from gross income or adjusted gross income in determining taxable income (e.g., interest expenses, charitable contributions, certain taxes).  in the current year for tax purposes.

The results by company, prior to consolidation, are as follows:

                       Operating   Operating  Operating     Operating
                       (Loss)      (Loss)   Income (Loss) Income (Loss)
                       Quarter     Quarter    6-months      6-months
                       Ended       Ended      Ended         Ended
                       June 30,    June 30,   June 30,      June 30,
   Company             2000        1999       2000          1999
----------------------------------------------------------------------
Concepts Direct, Inc. $(99,000)   $(861,000)   $555,000   $(1,084,000)
----------------------------------------------------------------------
iConcepts, Inc.      $(733,000)   $(139,000)$(1,373,000)    $(512,000)
----------------------------------------------------------------------
BOTWEB, Inc.         $(877,000)    $(37,000)$(2,574,000)     $(45,000)
----------------------------------------------------------------------

      Phillip A. Wiland, Chairman of the Board of Concepts Direct and
its two subsidiaries, stated that: "Concepts Direct, our catalog
business, experienced mild softness in results during the spring
period. Nevertheless, excellent work with regard to cost control
allowed the business to post substantially improved operating results
vs. the same period last year. The focus in our catalog business
during the first six months of this year has been on improvement in
operating income. As a result, we are pleased that for the six months
ended June 30, 2000 operating income has improved by over $1,600,000
vs. the same period last year. For the second half of 2000, we hope to
continue making excellent progress on the bottom line of our catalog
business while reestablishing a measure of top line growth."
      Mr. Wiland continued saying that: "We have instituted a number of
changes with regard to our Internet subsidiaries. It had been our goal
to obtain new capital for one or both of iConcepts and BOTWEB during
the second quarter. However, in light of the tight capital market that
has evolved for Internet development companies, we were not successful
in achieving this goal. We have made the decision to reduce the
negative cash flow that these companies have been generating. BOTWEB's
expenditure levels have already been cut dramatically and will be cut
further. iConcepts expenditures have also been reduced and will be cut
further.
      "We are also making a few strategic shifts. Operations of the new
Internet retailing brands that have been developed in iConcepts will
be consolidated into Concepts Direct. As a result, all of our
retailing functions will be in one company, which should lead to
operating efficiencies. This leaves iConcepts as strictly a technology
services business, owning highly robust software supporting the
Concepts Direct operations. However, for the present, it will be
without sufficient capital to expand its operations and pursue other
opportunities. BOTWEB will discontinue the beta version of BOTWEB.com,
our portal site, and pursue development at a slow pace. Collectively,
it is our intent that these actions will ultimately lead to
profitability and positive cash flow for the consolidated companies,
although accounting write downs associated with the cutbacks may occur
during the second half of 2000.
      "I will continue as Chairman of all three companies. J. Michael
Wolfe, President and CEO of Concepts Direct, has also been named Chief
Executive Officer of iConcepts and BOTWEB. Since being named CEO of
Concepts Direct earlier this year, Mike has done an excellent job of
leading the restoration of strong results in our catalog business. His
knowledge of our business specifically and industry in general will be
integral to our successfully managing the subsidiary companies."
      Largely as a result of the Company's lack of success to date in
raising funds for its subsidiaries in the capital markets, it has been
seeking alternative means of raising capital. Effective July 31, 2000
the Board of Directors of the Company passed a resolution authorizing
management to pursue several sources of financing, each dealing with
leveraging the Company's significant real estate assets. A potential
lender recently had an appraisal completed on the Company's building
and the 11-acre lot on which it is built. In addition, the Company
owns 128 acres of business/light industrial land on which an appraisal
is pending. These real estate assets are currently utilized as
collateral for all of the Company's bank debt (approximately $5.0
million borrowed in connection with the construction of the building
and purchase of the land and an additional $3.0 million line of
credit, for a total of $8.0 million of debt). The initial and pending
appraisals indicate that the equity in the Company's real property
assets is sufficient to provide additional financing needed by the
Company in connection with its operations for the balance of the year.
      The Company anticipates that during the third quarter it will be
in a position to borrow sufficient funds against its real estate to
pay off the current debt ($8.0 million) and generate cash for
operations. Alternatively, a sale/leaseback and/or land sale may
occur. The bank has extended the $3.0 million line of credit and
waived covenant compliance until September 29, 2000 and the Company
expects to close its real estate financing in advance of this date.
      In another matter, the Company announced that, effective August 1,
Mr. Wiland will be taking a medical leave of absence that will last
approximately two months. Mr. Wiland has been diagnosed with early
stage prostate cancer. Surgery is scheduled for later this month and
his physicians advise that his prospects for a full recovery are
excellent. The Company expects Mr. Wiland to return from leave
sometime in October.

Review of Results

            Three and six month periods ended June 30, 2000
                and 1999 Consolidated Financial Results

                   Three Months  Three Months  Six Months   Six Months
                   Ended         Ended         Ended        Ended
                   June 30,      June 30,      June 30,     June 30,
                   2000          1999          2000         1999
                ------------------------------------------------------

Sales           $11,179,000    $11,068,000   $23,984,000  $23,613,000
----------------------------------------------------------------------
Gross Profit     $3,680,000     $4,127,000    $8,267,000   $9,087,000
----------------------------------------------------------------------
Operating Loss  $(1,709,000)   $(1,037,000)  $(3,391,000) $(1,641,000)
----------------------------------------------------------------------
Net Loss        $(1,850,000)     $(736,000)  $(3,605,000) $(1,181,000)
----------------------------------------------------------------------
Diluted Loss
 per Share           $(0.37)        $(0.15)       $(0.72)      $(0.24)
----------------------------------------------------------------------
Average Shares
 Outstanding      4,998,000      4,977,000     4,992,000    4,973,000
----------------------------------------------------------------------

      Recap of Second Quarter Financial Results by Company

      The following is a recap of sales and expense activity for the
second quarter of 2000 for the three companies included in the
consolidated Concepts Direct, Inc. financial results. Sales and
expenses are shown with the appropriate company. The related party
line items refer to charges between related companies for services
provided to other related companies.

                Concepts Direct, Inc.   iConcepts, Inc.   BOTWEB, Inc.
                ------------------------------------------------------
Sales to Third
 Parties             $10,886,000          $292,000             $0
----------------------------------------------------------------------
Sales to Related
 Parties                 $30,000          $566,000             $0
----------------------------------------------------------------------
Total Sales          $10,916,000          $858,000             $0
----------------------------------------------------------------------
Expenses from
 Third Parties       $10,732,000        $1,559,000       $596,000
----------------------------------------------------------------------
Expenses from
 Related Parties        $283,000           $32,000       $281,000
----------------------------------------------------------------------
Total Expenses       $11,015,000        $1,591,000       $877,000
----------------------------------------------------------------------
Operating Loss          $(99,000)        $(733,000)     $(877,000)


Sales

On a consolidated basis sales increased by 1% for the quarter ended June 30, 2000, compared to the same period in 1999 primarily due to strong performance by the Colorful Images(R) and Snoopy Snoopy

world’s most famous beagle. [Comics: “Peanuts” in Horn, 542]

See : Dogs


Snoopy

imaginative dog. [Comics: “Peanuts” in Horn, 542–543]

See : Illusion
(TM) etc. catalogs.

For Concepts Direct, Inc., sales decreased by about 1% primarily because of the reduction in catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  circulation of the Linda A set of parallel processing functions added to languages, such as C and C++, that allows data to be created and transferred between processes. It was developed by Yale professor David Gelernter, when he was a 23-year old graduate student.  Anderson Anderson, river, Canada
Anderson, river, c.465 mi (750 km) long, rising in several lakes in N central Northwest Territories, Canada. It meanders north and west before receiving the Carnwath River and flowing north to Liverpool Bay, an arm of the Arctic
(R) and Collectibles(SM) concepts. This reduction versus the prior year circulation is expected to continue until later in this year, at which point we will be making comparisons with the period in which we began shifting our circulation strategy to produce positive contribution. Overall catalog circulation in the second quarter of 2000 was up about 5% compared to the second quarter of 1999.

Gross Profit Margin Gross profit margin

Gross profit divided by sales, which is equal to each sales dollar left over after paying for the cost of goods sold.


gross profit margin

A measure calculated by dividing gross profit by net sales.


On a consolidated basis, gross profit as a percentage of sales was 33% for the second quarter of 2000 compared to 37% in the same period of 1999. This decrease related to the costs of expanding the operations of iConcepts and BOTWEB (Best Of The WEB) A now defunct site that listed exemplary Web sites in a variety of categories. The BOTWEB seal signified that a site had been evaluated on presentation, functionality and content and was one of the best of its kind on the Web.  with little incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.

Incremental cost is additional or increased cost of an item or service apart from its actual cost.
 revenue.

Gross profit as a percentage of sales for Concepts Direct, Inc., the catalog business, increased to 41% during the second quarter of 2000, compared to 36% in the second quarter of 1999. The primary reasons for this increase were the increase in higher margin paper product sales in 2000, compared to the same period in 1999 and the reduction in inventory obsolescence ob·so·les·cent  
adj.
1. Being in the process of passing out of use or usefulness; becoming obsolete.

2. Biology Gradually disappearing; imperfectly or only slightly developed.
 expense in 2000 compared to the same period in 1999.

Selling, General and Administrative Costs administrative costs,
n.pl the overhead expenses incurred in the operation of a dental benefits program, excluding costs of dental services provided.
 as a Percentage of Sales

On a consolidated basis, selling, general and administrative costs as a percentage of sales increased to 48% in the second quarter of 2000 from 47% in 1999.

Selling, general and administrative costs for Concepts Direct, Inc., the catalog business, was 42% in the second quarter of 2000 compared to 44% in the same period of 1999.

Balance Sheet Review

As of the end of the quarter, the Company had utilized its cash and borrowed all amounts available under its $3,000,000 line of credit. These funds have been used to support the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 initiatives and to reduce long term debt by over $1.0 million during the first six months of 2000. As noted above, the Company expects refinancing Refinancing

An extension and/or increase in amount of existing debt.
 of its real estate to provide liquidity for the balance of the year. The Company will assess its additional capital needs after its real estate financing is completed.

Cautionary Statement

This press release contains certain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 as such term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Company statements that are not historical facts, including statements about the Company's expectations, beliefs, plans and objectives are forward-looking statements and involve various risks and uncertainties, including the risks associated with starting new businesses. Additional discussion of factors that could cause actual results to differ materially from management's expectations, beliefs, plans and objectives is contained in the Company's SEC filings.

Selected Key Statistics - Concepts Direct, Inc.
(in thousands except percentages
and average order amounts)

Concepts Direct Catalog Business Statistics:

                       Q2-00   Q1-00   1999  Q4-99   Q3-99  Q2-99
                       -----------------------------------------------
Approximate Catalogs
 Circulated (1)(8)
--------------------
Colorful Images        7,604   8,284  26,550  5,329   8,152  6,361
Linda Anderson           534   1,887   9,701  3,001   2,073  1,520
Snoopy etc.              534     180   1,579    150     204    361
Linda Anderson's
 Collectibles            399     469   2,085    430     444    551
the Music Stand          448     425   1,202    580     622      0
Total                  9,519  11,245  41,416  9,490  11,495  9,092

Customer Database
 Size (2)(9)
--------------------
Colorful Images        9,144   9,037          8,899   8,640  8,507
Linda Anderson           770     750            713     644    595
Snoopy etc.              214     193            176     164    150
Linda Anderson's
 Collectibles            196     188            176     161    146
the Music Stand        2,141   2,135          2,127   2,110      0
Total                 11,652  11,523         11,338  11,121  8,979

Active
 Customers (3)(9)
--------------------
Colorful Images        1,060   1,054          1,024   1,170  1,331
Linda Anderson           149     167            185     255    287
Snoopy etc.               41      39             41      56     60
Linda Anderson's
 Collectibles             46      48             49      81     89
the Music Stand           49      43             37     142
Total                  1,293   1,295          1,282   1,611  1,660


Average Order Amount
--------------------
Colorful Images          $27     $27     $28    $27     $28    $29
Linda Anderson           $58     $57     $58    $57     $58    $59
Snoopy etc.              $75     $73     $64    $66     $62    $62
Linda Anderson's
 Collectibles            $56     $57     $61    $58     $62    $62
the Music Stand          $58     $58     $55    $58     $49

Catalog Merchandise
 Mix(4)
--------------------
Personalized Paper
 Products                 45%     45%     41%    40%     45%    40%
Other Merchandise         55%     55%     59%    60%     55%    60%


Catalog Customer
 Marketing (6)
--------------------
Sales                  8,146   9,563  37,521 14,372   7,531  7,472
Related Advertising
 Expense               2,280   2,273   9,228  3,276   1,934  1,958
Advertising as
 % of Sales             28.0%   23.8%   24.6%  22.8%   25.7%  26.2%


Catalog Prospect
 Marketing (7)
--------------------
Sales                  2,240   2,821  16,760  5,622   3,274  3,446
Related Advertising
 Expense               1,088   1,158   7,163  2,138   1,294  1,677
Advertising as %
 of Sales               48.6%   41.0%   42.7%  38.0%   39.5%  48.7%


E-Commerce Sales
--------------------
LindaAnderson.com       80.4   103.8   286.5  250.7    34.9    0.9
theMusicStand.com       43.0    27.8    77.9   77.9

Gross Profit
 Margin (5)(10)         40.7%   41.7%   35.3%  29.4%   35.9%  35.8%

SG&A Costs As A
Percent of
 Sales (10)             41.6%   36.6%   39.4%  32.1%   40.5%  43.6%


Selected Key Statistics - Concepts Direct, Inc.
(in thousands except percentages
and average order amounts)

Concepts Direct Catalog Business Statistics:

                       Q1-99   1998    Q4-98  Q3-98  Q2-98  Q1-98
                       ---------------------------------------------
Approximate Catalogs
 Circulated (1)(8)
--------------------
Colorful Images        6,708  51,603   8,283 20,895  10,130 12,295
Linda Anderson         3,107  17,299   5,417  5,636   2,531  3,715
Snoopy etc.              864   2,942   1,033  1,244     128    537
Linda Anderson's
 Collectibles            660   6,429   2,941  2,366   1,122      0
the Music Stand            0       0       0      0       0      0
Total                 11,339  78,273  17,674 30,141  13,911 16,547

Customer Database
 Size (2)(9)
--------------------
Colorful Images        8,293           8,188  7,891   7,670  7,512
Linda Anderson           513             470    314     247    198
Snoopy etc.              122             110     45      34     23
Linda Anderson's
 Collectibles            122             112     45      27     15
the Music Stand            0               0      0       0      0
Total                  8,956           8,774  8,286   7,959  7,727

Active
 Customers (3)(9)
--------------------
Colorful Images        1,429           1,561  1,827   1,865  1,999
Linda Anderson           308             301    215     168    132
Snoopy etc.               57              53     37      26     23
Linda Anderson's
 Collectibles             92              83     45      27     15
the Music Stand
Total                  1,758           1,859  2,009   2,000  2,097


Average Order Amount
--------------------
Colorful Images          $29     $28     $29    $29     $28    $26
Linda Anderson           $59     $58     $59    $59     $58    $58
Snoopy etc.              $62     $65     $64    $66     $68    $62
Linda Anderson's
 Collectibles            $63     $61     $63    $62     $61    $56
the Music Stand

Catalog Merchandise
 Mix(4)
--------------------
Personalized Paper
 Products                 38%     34%     29%    33%     35%    44%
Other Merchandise         62%     66%     71%    67%     65%    56%


Catalog Customer
 Marketing (6)
--------------------
Sales                  8,146  46,977  17,048 10,932   9,489  9,508
Related Advertising
 Expense               2,060  15,436   5,252  4,131   3,256  2,797
Advertising as
 % of Sales             25.3%   32.9%   30.8%  37.8%   34.3%  29.4%

Catalog Prospect
 Marketing (7)
--------------------
Sales                  4,418  39,066  17,361  8,610   6,420  6,675
Related Advertising
 Expense               2,054  19,110   7,936  4,670   2,708  3,796
Advertising as %
 of Sales               46.5%   48.9%   45.7%  54.2%   42.2%  56.9%


E-Commerce Sales
--------------------
LindaAnderson.com
theMusicStand.com

Gross Profit
 Margin (5)(10)         39.6%   44.1%   44.9%  44.1%   43.6%  42.9%

SG&A Costs As A
Percent of
 Sales (10)             41.3%   45.9%   42.1%  50.8%   44.6%  49.1%


Selected Key Statistics - Concepts Direct, Inc.
(in thousands except percentages and average order amounts)

Consolidated Company Statistics

                       Q2-00   Q1-00   1999   Q4-99   Q3-99  Q2-99
                       -------------------------------------------
Balance Sheet
 Information
--------------------
Cash                       0       0          1,231       0    481
Deferred Advertising   3,369   2,804          2,115   4,256  2,726
Inventories            5,941   5,664          5,221   9,115  8,933
Property and
 Equipment            11,880  12,232         12,484  12,328 11,807
Long Term
 Liabilities           4,531   4,627          4,818   5,681  5,881
Total Liabilities     15,650  13,481         12,305  15,545 12,296
Stockholders' Equity  10,283  12,133         13,888  15,572 16,307


Effective Income
 tax rate                  0%      0%    -20%     4%    -34%   -34%
--------------------


Selected Key Statistics - Concepts Direct, Inc.
(in thousands except percentages and average order amounts)

Consolidated Company Statistics

                       Q1-99    1998   Q4-98  Q3-98   Q2-98  Q1-98
                       -------------------------------------------
Balance Sheet
 Information
--------------------
Cash                   3,402           4,070  4,007   5,003  8,674
Deferred Advertising   3,088           4,455 11,187   8,333  6,493
Inventories            9,256          10,053 10,777   6,789  5,078
Property and
 Equipment            12,691          12,272 11,659  11,606 11,781
Long Term
 Liabilities           5,967           6,079  6,467   6,178  6,337
Total Liabilities     12,687          14,633 22,270  15,020 15,154
Stockholders' Equity  17,036          17,440 17,016  17,995 18,189


Effective Income
 tax rate               -34%     -32%     43%   -35%    -35%   -35%
--------------------

(1) Includes approximate number of catalogs mailed and catalogs
    distributed in product shipments. Microniche mailings are
    attributed to the related catalog title.

(2) Approximate size of proprietary customer database, including
    customers, catalog requesters, gift recipients and catalog
    referrals, at period end.

(3) Approximate number of prior 12 month buyers at period end.

(4) Estimated percentage of Company catalog sales attributable to
    major merchandise categories.

(5) Net Sales less product cost, order fulfillment cost and order
    shipping cost.

(6) Gross catalog sales and the related advertising expense to
    customers of the same catalog title, prior to refunds.

(7) Gross catalog sales and the related advertising expense to
    individuals not previously classified as customers of the catalog
    title, prior to refunds.

(8) Catalogs distributed in the last 2 days of June 1998 are included
    in 3rd Qtr. counts: 4,085,000 Colorful Images, 1,419,000 Linda
    Anderson, 463,000 Snoopy, etc. and 597,000 Linda Anderson's
    Collectibles

(9) Counts for a period may vary from one report to another due to
    factors such as elimination of duplicate customer records,
    elimination of undeliverable address records, changes in
    classification, etc.

(10) Certain historical amounts have been restated to conform to the
     current financial presentation.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
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