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Concepts Direct, Inc. Reports First-Quarter 2002 Sales and Earnings.


Business Editors

LONGMONT Longmont, city (1990 pop. 51,555), Boulder co., N Colo.; inc. 1885. It is a trade and processing center for a rich farm area irrigated by the Colorado–Big Thompson project. Vitamins, primary metal products, and manufacturing equipment are produced. , Colo.--(BUSINESS WIRE)--May 1, 2002

Concepts Direct, Inc. (Nasdaq:CDIR CDIR Cumulative Damage Index Right Engine
CDIR Chemical Demilitarization and Installation Restoration
CDIR Channel Distribution Information at the Receiver
) today announced its results for the quarter ended March 31, 2002.

Sales for the quarter ended March 31, 2002, were $13,933,000, a 15.2% increase over sales of $12,092,000 for the same period in 2001. The Company had a net loss of $2,087,000, or $0.42 per share, for the quarter ended March 31, 2002, as compared to a net loss of $1,166,000, or $0.23 per share, for the same period of 2001. Gross profit for the quarter remained relatively flat at 42% compared to the first quarter of 2001.

Phillip Phillip is a variant of the name Philip. It may refer to:

Given name:
  • Phillip Buchanon (b. 1980), American sports athlete, and cornerback in American football
  • Phillip Johnson, disambiguation
  • Philip Langridge (b.
 A. Wiland, Chairman and Chief Executive Officer of Concepts Direct, commented: "As I stated in prior communications, I believe a turn around in our business is underway. We are beginning to see growth in our customer file, but at advertising costs above our long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 goal. I continue to believe that until our merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 efforts have had time to affect change in the products we are offering, this trend will continue. These efforts will not likely generate improved results until at least the fourth quarter of this year.

"As previously disclosed dis·close  
tr.v. dis·closed, dis·clos·ing, dis·clos·es
1. To expose to view, as by removing a cover; uncover.

2. To make known (something heretofore kept secret).
, our Company closed on a $2.0 million debt facility during the first quarter that is part of a larger $4.0 million facility, $2.0 million of which closed after the end of the quarter on April 26, 2002. The terms of the $4.0 million facility call for a 10% interest rate, a maturity date of May 2007 and warrants to purchase common shares totaling 550,000. This transaction will provide needed working capital to implement the changes needed to restore our Company to a profitable platform of growth.

"I believe we have rebuilt each functional area of the Company in such a way to continue a focused effort on building quality into every aspect of our Company. A key ingredient
This article is about ingredients in general. There is also an American soul and R&B group called The Main Ingredient.


An ingredient is something that forms part of a mixture (in a general sense).
 going forward is to have quality merchandise MERCHANDISE. By this term is understood all those things which merchants sell either wholesale or retail, as dry goods, hardware, groceries, drugs, &c. It is usually applied to personal chattels only, and to those which are not required for food or immediate support, but such as remain  offerings matched to the appropriate customer. Unfortunately, this comes at the cost of an increased overhead burden that can only be supported by improved productivity. I firmly believe that the fundamental business initiatives that we have underway will reward us with that outcome," continued Mr. Wiland.

Looking ahead, Wiland comments: "We are continuing to push for double-digit dou·ble-dig·it
adj.
Being between 10 and 99 percent: double-digit inflation. 
 top line growth. Considering that our year is skewed skewed

curve of a usually unimodal distribution with one tail drawn out more than the other and the median will lie above or below the mean.

skewed Epidemiology adjective Referring to an asymmetrical distribution of a population or of data
 towards the second half, it is hard for us to commit to profitability goals for the year. However, I believe the changes that are being implemented in the first half of the year can have a meaningful effect on profitability in the fourth quarter."



                         CONCEPTS DIRECT, INC.
                       STATEMENTS OF OPERATIONS
             (Dollars in thousands, except per-share data)
                              (Unaudited)

                                    Three Months Ended March 31,
                                      2002                2001
                                      ----                ----

Net sales                          $ 13,933            $ 12,092

Cost of product and delivery          8,062               6,989
                                    -------             -------
Gross profit                          5,871               5,103

Operating expenses:
 Advertising                          6,236               4,180
 General and administrative           1,448               1,489
 Depreciation and amortization          312                 396
                                    -------             -------

Total operating expenses              7,996               6,065

Loss from operations                 (2,125)               (962)

Other income (expense), net              38                (204)

Net loss from operations             (2,087)             (1,166)

Net loss applicable to common
 shares                             $(2,087)            $(1,166)


Net loss per share, basic and
 diluted                            $ (0.42)            $ (0.23)

Weighted-average number of common
 shares used in per share
 computation, basic and diluted   4,923,538           4,998,379



                         CONCEPTS DIRECT, INC.
                            BALANCE SHEETS
             (Dollars in thousands, except per-share data)
                              (Unaudited)

                                            March 31,
                                            ---------
                                    2002                  2001
                                    ----                  ----
ASSETS
Current assets:
 Cash and cash equivalents       $  1,754              $  1,656
 Accounts receivable, less
  allowances                          205                   241
 Deferred advertising costs         4,457                 5,032
 Inventories, less allowances       7,191                 5,736
 Prepaid expenses and other           538                   447
                                  -------               -------
    Total current assets           14,145                13,112

Property and equipment, net         1,246                 1,352
Capitalized software costs, net     1,543                 1,564
Trademark and other intangibles,
 net                                  988                 1,016
Other assets                        1,368                 1,355
                                  -------               -------

    TOTAL ASSETS                 $ 19,290              $ 18,399
                                  =======               =======

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
 Trade accounts payable and
  accrued expenses               $  6,091              $  5,414
 Current maturities of note
  payable to related party            171                     -
 Accrued employee compensation        785                   612
 Deferred gain                        199                   199
 Customer liabilities                 874                   799
                                  -------               -------

    Total current liabilities       8,120                 7,024

Note payable to related party       1,295                     -
Deferred gain                       3,498                 3,548
Deferred rent                         120                    17
                                  -------               -------

    TOTAL LIABILITIES              13,033                10,589

Commitments and contingencies:
Stockholders' equity:
 Common stock, $.10 par value,
  7,500,000 shares authorized,
  5,017,238 issued and
  outstanding on March 31, 2002,
  and December 31, 2001.              502                   502
 Additional paid-in capital        14,396                14,396
 Warrants                             534                     -
 Retained deficit                  (8,948)               (6,861)
 Treasury stock at cost, 93,700
  shares in 2001                     (227)                 (227)
                                  -------               -------

    Total stockholders' equity      6,257                 7,810
                                  -------               -------

    TOTAL LIABILITIES AND
     STOCKHOLDERS' EQUITY        $ 19,290              $ 18,399
                                  =======               =======


Key Statistics

The Company releases selected Key Statistics regarding its brands. These statistics are intended to provide an indication of trends related to the brand.


           Selected Key Statistics -- Concepts Direct, Inc.
           ------------------------------------------------
      (in thousands except percentage and average order amounts)

                   Q1-02   2001   Q4-01   Q3-01   Q2-01   Q1-01   2000
                   -----   ----   -----   -----   -----   -----   ----
Approx. Catalogs
 Circulated (1):
Colorful Images   13,986 38,179   7,950  14,237   7,024   8,968 30,751

Linda Anderson     1,838  4,791   2,011   1,532     572     676  5,291

Snoopy etc.        1,077  1,977     768     609     169     431  1,497

Collectibles         528  1,785     894     345     157     389  1,633

the Music Stand    1,174  2,035   1,306     493     130     106  2,028

    Totals        18,603 48,767  12,929  17,216   8,052  10,570 41,200

Customer Database
 Size (2)(5):
Colorful Images   10,200         10,130   9,904   9,746   9,612

Linda Anderson       930            916     880     860     850

Snoopy etc.          336            329     298     280     270

Collectibles         242            239     229     224     221

the Music Stand    2,158          2,155   2,134   2,174   2,170

    Totals        13,131         12,791  12,519  12,384  12,240

Active Customers
 (3)(6):
Colorful Images    1,181          1,162   1,094   1,105   1,122

Linda Anderson        87             77      84      89      95

Snoopy etc.           53             51      48      46      50

Collectibles          33             33      34      33      35

the Music Stand       45             40      34      36      39

    Totals         1,374          1,345   1,258   1,280   1,309

Average Order Amount:
Colorful Images      $30            $30     $29     $28     $28    $27
Linda Anderson       $61            $60     $60     $59     $59    $58
Snoopy etc.          $69            $70     $71     $72     $72    $76
Collectibles         $59            $64     $64     $63     $61    $57
the Music Stand      $58            $58     $60     $59     $59    $58

Catalog Merchandise
 Mix (4):
Paper Products       49%            55%     59%     54%     54%    47%
Other Merchandise    51%            45%     41%     46%     46%    53%

      (1) Includes approximate number of catalogs mailed and catalogs
distributed in product shipments. Microniche mailings are attributed
to the related catalog title.
      (2) Approximate size of proprietary customer database, including
customers, catalog requesters, gift recipients and catalog referrals,
at period end.
      (3) Approximate number of prior 12 month buyers at period end.
      (4) Estimated percentage of Company catalog sales attributable to
major merchandise categories.
      (5) Counts for a period may vary from one report to another due to
factors such as elimination of duplicate customer records, elimination
of undeliverable address records, changes in classification, etc.
      (6) Certain historical amounts have been restated to conform to
the current financial presentation.


Management Conference Call

In conjunction conjunction, in astronomy
conjunction, in astronomy, alignment of two celestial bodies as seen from the earth. Conjunction of the moon and the planets is often determined by reference to the sun.
 with the first-quarter 2002 earnings release for Concepts Direct, Inc., management will conduct a conference call on Thursday Thursday: see week. , May 2, 2002, at 9:00 a.m. Mountain time. To access the call, dial 800/553-0358 just prior to 9:00 a.m. Mountain Time on Thursday and reference Concepts Direct, Inc. Q1 2002 Results.

If you are unable to participate during the call, the call will be available via digitized replay between 12:30 p.m. May 2, 2002, and 11:59 p.m. May 9, 2002, by calling 800/475-6701, access code: 637574.

About Concepts Direct, Inc.

Concepts Direct is a direct marketing company focused on building and managing customer relationships through its catalogs and internet retailing initiatives. The company sells primarily personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 paper products and a diverse line of merchandise, including gift items, home decorative items, collectibles and apparel. Concepts Direct sells its merchandise primarily via the Colorful Images, Linda A set of parallel processing functions added to languages, such as C and C++, that allows data to be created and transferred between processes. It was developed by Yale professor David Gelernter, when he was a 23-year old graduate student.  Anderson Anderson, river, Canada
Anderson, river, c.465 mi (750 km) long, rising in several lakes in N central Northwest Territories, Canada. It meanders north and west before receiving the Carnwath River and flowing north to Liverpool Bay, an arm of the Arctic
, Snoopy Snoopy

world’s most famous beagle. [Comics: “Peanuts” in Horn, 542]

See : Dogs


Snoopy

imaginative dog. [Comics: “Peanuts” in Horn, 542–543]

See : Illusion
(TM) etc., Linda Anderson's Collectibles, and the Music Stand catalogs. In addition, the company owns and operates numerous web sites, including www.ColorfulImages.com, www.LindaAnderson.com, www.SnoopyStore.com, www.theMusicStand.com and www.NewBargains.com.

Cautionary Statement

This press release contains certain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 as such term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Company statements that are not historical facts, including statements about the Company's expectations, beliefs, plans and objectives are forward-looking statements and involve various risks and uncertainties, including the risks associated with starting new businesses. Additional discussion of factors that could cause actual results to differ materially from management's expectations, beliefs, plans and objectives is contained in the Company's SEC filings. The Company considers a brand's contribution to be revenue from the brand minus advertising expenses, certain product, delivery, and brand related general and administrative expenses which management believes would be eliminated if the brand was discontinued dis·con·tin·ue  
v. dis·con·tin·ued, dis·con·tin·u·ing, dis·con·tin·ues

v.tr.
1. To stop doing or providing (something); end or abandon:
.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 1, 2002
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