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Concepts Direct, Inc. Announces New Vice President of Merchandising.


Business Editors

LONGMONT, Colo.--(BUSINESS WIRE)--Feb. 25, 2002

Concepts Direct, Inc. (Nasdaq:CDIR CDIR Cumulative Damage Index Right Engine
CDIR Chemical Demilitarization and Installation Restoration
CDIR Channel Distribution Information at the Receiver
) announced today the addition of Leila T. Griffith in the position of Vice President of Merchandising.

Phillip A. Wiland, Chairman of the Board of Directors, commented: "I am delighted that Leila has joined our Company to lead the merchandising efforts. Her 25-plus years of catalog experience will play a vital role in our Company as we continue to build out our multiple catalog brands."

Ms. Griffith has spent the past 14 years as a self-employed merchandise and creative consultant to the catalog industry. Previous clients include Publisher's Clearing House Publishers Clearing House (or PCH) is a multi-channel direct marketing company, that offers discounted magazine subscriptions and household merchandise to consumers with the chance to enter to win one of many ongoing sweepstakes. , Hearst Publications, Blockbuster Entertainment, Reader's Digest Reader's Digest

U.S.-based monthly magazine. Founded by DeWitt and Lila Wallace, it was first published in 1922 as a digest of articles of topical interest and entertainment value condensed from other periodicals.
, J.M. Smucker Company and National Geographic Society National Geographic Society

U.S. scientific society founded in 1888 in Washington, D.C., by a small group of eminent explorers and scientists “for the increase and diffusion of geographic knowledge.
.

Throughout her career, Ms. Griffith has developed extensive knowledge and relationships within the home decor, apparel and gift product industries. As well, she has experience with international product sourcing, merchandise productivity analysis, inventory forecasting and creative process management.

As Vice President of Merchandising for Concepts Direct, Inc., Ms. Griffith will oversee merchandising and creative for each of the Company's five core brands: Colorful Images, Linda Anderson, Snoopy Snoopy

world’s most famous beagle. [Comics: “Peanuts” in Horn, 542]

See : Dogs


Snoopy

imaginative dog. [Comics: “Peanuts” in Horn, 542–543]

See : Illusion
(TM) etc., Linda Anderson's Collectibles, and the Music Stand. She will report directly to Phillip A. Wiland, Chairman and Chief Executive Officer.

About Concepts Direct, Inc.

Concepts Direct is a direct marketing company focused on building and managing customer relationships through its catalogs and internet retailing initiatives. The company sells primarily personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 paper products and a diverse line of merchandise, including gift items, home decorative items, collectibles and apparel. Concepts Direct sells its merchandise primarily via the Colorful Images, Linda Anderson, Snoopy(TM) etc., Linda Anderson's Collectibles, and the Music Stand catalogs. In addition, the company owns and operates the Internet sites www.ColorfulImages.com, www.LindaAnderson.com, www.SnoopyStore.com and www.theMusicStand.com.

Cautionary Statement

This press release contains certain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 as such term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Company statements that are not historical facts, including statements about the Company's expectations, beliefs, plans and objectives, are forward-looking statements and involve various risks and uncertainties, including the risks associated with starting new businesses. Additional discussion of factors that could cause actual results to differ materially from management's expectations, beliefs, plans and objectives is contained in the Company's SEC filings.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 25, 2002
Words:382
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