Concepts Direct, Inc. Announces Intent to Purchase The Music Stand.

LONGMONT, Colo.--(BUSINESS WIRE)--April 19, 1999--

Concepts Direct, Inc. (NASDAQ:CDIR), announced today that it has signed a letter of intent to purchase The Music Stand, a leading catalog marketer of assorted music-related gifts, awards and collectibles, from ProTeam.com (NASDAQ:PRTM).

The letter of intent includes purchase of The Music Stand catalog and trademark, the customer database and other related assets. Terms of the letter of intent were not announced.

Commenting on the transaction, Phillip A. Wiland, Chairman and Chief Executive Officer of the Company, said, "We are pleased with the prospect of adding The Music Stand to our family of catalogs. The Music Stand has been a distinctive catalog title with a loyal customer following for over 20 years. Not only would The Music Stand fit well into our existing operational structure, but we believe that key segments of our existing customer database have considerable affinity for the merchandise offered in the catalog. These factors suggest that this planned acquisition will be an excellent strategic fit for our Company, and will allow us to leverage our existing strengths and extend our efforts to produce quality niche offerings."

The Company plans to merge all operational aspects of The Music Stand catalog (merchandising, marketing, customer service and fulfillment) into its existing infrastructure at its facility in Longmont, Colorado. The time frame for this to occur was not announced.

Concepts Direct, Inc. is a direct marketing company. It has built about 9,000,000 customer relationships through its catalogs and will launch a major e-commerce initiative in 1999. The Company sells personalized paper products and a diverse line of merchandise, including gift items, home decorative items, collectibles and apparel. Concepts Direct, Inc. sells its merchandise primarily via the "Colorful Images," "Linda Anderson," "Snoopy(TM), etc." and "Linda Anderson's Collectibles" catalogs. In addition, the Company plans to launch numerous e-commerce sites.

Headquartered in Longmont, Colorado, the Company houses all of its direct marketing operations in Longmont, and sells its products primarily in the United States.

Cautionary Statement

This press release contains certain forward-looking statements as such term is defined in the Private Securities Litigation Reform Act of 1995. Company statements that are not historical facts, including statements about management's expectations, beliefs, plans and objectives are forward-looking statements and involve various risks and uncertainties. Additional discussion of factors that could cause actual results to differ materially from management's expectations, beliefs, plans and objectives is contained in the Company's SEC filings.