Conceptis Technologies and Aptilon Form Collaboration to Deliver Cardiology Marketing Research Over the Web.

Business Editors, Health and Medical Writers

MONTREAL--(BUSINESS WIRE)--Aug. 28, 2000

Conceptis Technologies Inc. ( www.conceptis.com ) and Aptilon Health ( www.aptilon.com ), two global Internet companies focused on providing online services for health care, today announced a collaboration to deliver market research over the Web to the pharmaceutical and medical device industries.

The companies will use Aptilon's Marketing Researcher, a product within Aptilon's e-Marketing Suite, to provide market research surveys over the Internet customized for the pharmaceutical and medical device industries. These surveys will be conducted on Conceptis' Web site, TheHeart.org ( www.theheart.org ), which will provide the industry with one of the largest and most targeted sources worldwide of leading cardiologists online.

"With the use of the Web, we're providing the pharmaceutical industry with an unprecedented ability to gauge the pulse of the cardiology opinion leaders, to react immediately to important developments and to become smarter about how they market pharmaceutical products," commented Roger Simard, Chief Executive Officer of Conceptis. "Aptilon's leading technology will allow companies to achieve close to real-time flexibility and the intelligence to adapt to the rapidly changing and sophisticated health care environment."

"This is a very significant development for pharmaceutical companies and medical device manufacturers," said Denis Martineau, Chief Executive Officer of Aptilon Health. "By applying the most advanced research and marketing software to one of the largest and most targeted cardiology sites, we will be providing unmatched market data."

Aptilon's Marketing Researcher matches the unique profile of each visiting physician with relevant marketing research questions through a process known as Dynamic Dialog. A cardiologist who indicates he or she specializes in pediatric surgery, for example, would only be served questions that pertain directly to his or her specialty. In addition, rules-based logic ensures that the answer to each question automatically eliminates any further questions that are no longer deemed relevant. The result is a survey with fewer but more appropriate questions for the physician, and more valuable information for the pharmaceutical company. Marketing research executives at pharmaceutical companies can view the results of these surveys as they come in from the Web, and can make real-time adjustments to change which questions are served, or insert new questions to further prove or disprove observed trends. This marketing solution provides a competitive edge to pharmaceutical marketers by equipping them with the data to immediately begin adjusting their campaigns.

About TheHeart.org and Conceptis Technologies Inc.

TheHeart.org is Conceptis' Web site focused on providing world-class educational content for health care professionals in the cardiovascular field. Central to the Web site is a unique news resource, Heartwire, which contains the most sophisticated cardiovascular news stories from any single source. Behind Heartwire is a depth of reference materials, commentaries from leading cardiologists, case studies, Medical CyberSessions(TM) (Conceptis' award-winning real-time interactive online presentation technology) and other interactive debate and analysis from world-renowned experts in all subspecialties of cardiovascular medicine. TheHeart.org was launched in November 1999, and in the first nine months of operation has accrued over 16,000 health care professionals as registrants. TheHeart.org boasts one of the largest and most targeted online communities of cardiologists worldwide as regular users. Additionally, over 60 percent of Canadian cardiologists use TheHeart.org.

Conceptis Technologies Inc. is an e-health company that creates medical specialty Web communities tailored to the educational and informational needs of physician specialists. Conceptis' Web sites provide health care professionals worldwide with current, sophisticated information as well as commentary and analysis in the key topics and issues central to their specialty practice. Other Conceptis offerings include Clinical Trial Central, a Web-based product for training, education, communication and management of clinical trials. Conceptis Technologies is a private company located in Montreal, Quebec.

About Aptilon

Aptilon is a leading provider of e-marketing solutions specifically designed to meet the unique needs of today's rapidly evolving health care industry. The company's personalized e-marketing applications easily integrate with health care marketers' Web sites and provide easy-to-use marketing research and campaign creation and management tools that enable marketers to intimately understand medical professionals' needs, and to act on those needs in real-time. The knowledge gained from these online interactions can then be used to synchronize and maximize relationships offline, and give health care marketers a single view of their customers across all channels. The result is effective integration of e-commerce into marketing plans, increased customer loyalty and market share.

Aptilon has developed interactive multimedia products and e-commerce personalization applications for companies ranging from start-ups to large enterprises since 1995. Aptilon has offices in Boston, Chicago, Montreal, Paris and Zurich. For additional information, please visit www.aptilon.com or call [phone].