Concept clothing, a new development in Chandigarh.Byline: ANI Chandigarh Chandigarh (chŭn`dēgər), union territory (2001 provisional pop. 900,914), 44 sq mi (114 sq km) and city, NW India. The city is the capital of both Haryana and Punjab states. , Aug 14 (ANI): Concept clothing is the new thing in Chandigarh. Three entrepreneurs got together and set up an outlet called 'Emerge' in, which a unique ambience am·bi·ence n. Variant of ambiance. ambience or ambiance Noun the atmosphere of a place Noun 1. has been created to attract new-age customers. It's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have a new concept store selling garments of well-known well-known adj. 1. Widely known; familiar or famous: a well-known performer. 2. Fully known: well-known facts. international brands. The store in Chandigarh's Sector 10 looks like a 'garage', but is successfully attracting customers with its 'different' look. The idea is not to place clothes on shelves but to have an unusual display. Designed by Karan This is about the fictional character, not the common Indian first name or Serbian village Karan. Karan Elienor Melluselde Fyrn is one of the main characters in Ian Irvine's The View from the Mirror quartet. Sharma and Anjit, the outlet is a hit among the youngsters. "We have tried to give such kind of an ambience which can actually give good feel that all the clothing brands now have become very monotonous. So, we have tried to give some kind of different experience in the whole thing. We play loud music in the store," said Karan Sharma, owner. Chandigarh has a huge appetite for international brands sold at these concept stores. With the arrival of IT professionals in the region, the demand for designer clothing, shoes and other accessories has gone up. On weekends, the store is jam-packed. Concept clothing outlets are a new development in Chandigarh, and are trying to tap the growing market by offering a unique shopping experience to young people. "It's a different store. Its quite comfortable and the people are also quite friendly," said Tanya, a customer. Purushottam Manchanda, another customer said, "The concept is very good. I have not seen it anywhere before. In their interiors decoration, they have designed actual street in the store. I liked it very much." Since its inception a year ago, 'Emerge' has become extremely popular. Besides clothing, it has a collection of accessories like telephone instrument in form of lips, posters of legends and icons and different knick-knacks. After its success in Chandigarh, a similar store was recently opened in Jalandhar. By 2010, 'Emerge' plans to have eight to ten stores in different parts of north India Introduction Northern India is a geographic and linguistic-cultural region of India which approximately corresponds to the northern region of the Indian subcontinent. . (ANI) Copyright 2009 Asian News International The Asian News International (ANI) agency provides multimedia news to China and 50 bureaus in India. It covers virtually all of South Asia since its foundation and presently claims, on its official website, to be the leading South Asia-wide news agency. (ANI) - All Rights Reserved. Provided by Syndigate.info an Albawaba.com company |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion