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Concentus Technology Corporation Announces Aggressive New Product Deployment Strategy to Support E-commerce in Burgeoning Business-to-Business -- B2B -- Market.


Business Editors

COLUMBUS, Ohio--(BUSINESS WIRE)--March 30, 2000

Powerful e-business process platform announced in plan to

"rewrite the B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 process integration paradigm."

Concentus Technology Corporation, considered by many to have the most robust B2B process management software available today, announced a major new product strategy built around the company's uniquely powerful Process Engine(TM), marketed as MetaExpress(TM).

Concentus announced the release of WorkBridge(TM), an e-commerce process integration platform. The e-commerce Process Platform(TM), offers a process-based solution for enterprise application integration (EAI (Enterprise Application Integration) Refers to various techniques used to share data and business processes in large enterprises. When companies acquire another organization, disparate information systems have to be made to work together. ), business process management (BPM) and B2B process synchronization (1) See synchronous and synchronous transmission.

(2) Ensuring that two sets of data are always the same. See data synchronization.

(3) Keeping time-of-day clocks in two devices set to the same time. See NTP.
 across Net Markets and Value Chains, including public trading networks, private trading networks and Application Service Providers (ASPs).

"With a Java-based corporate portal An internal Web site (intranet) that provides proprietary, enterprise-wide information to company employees as well as access to selected public Web sites and vertical-market Web sites (suppliers, vendors, etc.).  and seamless, totally open, links to virtually any front-office, back office or value chain application, WorkBridge, integrates any set of people, enterprise applications and corporate data," said Michael Fancher, Concentus Technology Corporation's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. .

Beyond traditional data-centered approach...a new process

backbone

The combination of these two products can provide any e-commerce strategy with unprecedented capabilities in bringing B2B solutions to market. "Every Web site needs a Process Engine," stated Fancher. "Like a search engine, every Web based Coming from a Web server. See Web application.  solution, especially in the B2B space, will find the need for defining complex business processes and acting on them independently of large enterprise applications or data centric approaches. MetaExpress essentially liberates the processes from the confines of enterprise applications, and corporate databases," Fancher explained.

Extremely rapid deployment solving complex integration

challenges...

"This new process-centered architecture enables us to develop unique working B2B solutions for our customers in as short a timeframe as 48 hours. Given a process, business logic, user forms and data requirements, a prototype capable of production use can be delivered in days. Full solutions integrating enterprise and legacy applications can be delivered and implemented in weeks," said Fancher.

Fancher also announced that MetaExpress, the Process Engine driving this B2B process driven paradigm shift A dramatic change in methodology or practice. It often refers to a major change in thinking and planning, which ultimately changes the way projects are implemented. For example, accessing applications and data from the Web instead of from local servers is a paradigm shift. See paradigm. , would continue to be offered as a stand-alone server for BPM with other first-generation, data-centered EAI implementations.

The Process Imperative

Fancher said, "the e-commerce landscape demands integration strategies that can rapidly and flexibly take advantage of emerging technology and e-commerce market strategies." He explained: "We have developed a true Process Platform that goes well beyond traditional approaches to EAI, system integration and large application implementations. The traditional approaches are simply too slow, costly and cumbersome for the demands of e-commerce. Rapid shifts in business will require tremendous improvements in agility and scalability in a company's I/T I/T Inner Tank  infrastructure.

"This Process Platform integration strategy uniquely combines EAI, workflow, business process management, corporate portals, messaging, ORB (Object Request Broker) Software that handles the communication of messages from the requesting program (client) to the object as well as any return values from the object back to the calling program. See CORBA and DCOM. See also ORB disk.  and Middleware Software that functions as a conversion or translation layer. It is also a consolidator and integrator. Custom-programmed middleware solutions have been developed for decades to enable one application to communicate with another that either runs on a different platform or comes from a  technologies into a total e-commerce backbone for process driven integration. It's a new paradigm New Paradigm

In the investing world, a totally new way of doing things that has a huge effect on business.

Notes:
The word "paradigm" is defined as a pattern or model, and it has been used in science to refer to a theoretical framework.
 representing an I/T architecture built around how the individual business actually works, rather than requiring the business to change its important processes to accommodate traditional enterprise software applications," Fancher continued.

"By liberating the business from the legacy applications and databases that support it, we are allowing the business to keep those applications, but use them with far greater control and flexibility than ever before possible. That, we believe, will be the essential demand of successful e-commerce participation."

Speed to market...

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Fancher, by focusing on the company's business process and deploying on a standardized standardized

pertaining to data that have been submitted to standardization procedures.


standardized morbidity rate
see morbidity rate.

standardized mortality rate
see mortality rate.
 object broker architecture, such as CORBA (Common Object Request Broker Architecture) A software-based interface from the Object Management Group (OMG) that allows software modules (objects) to communicate with each other no matter where they are located on a private network or the global , these process-based solutions will enable deployment of any B2B e-business solution in days, versus the months required for traditional data-centered integration approaches. It can handle virtually any process in any business environment or industry sector. "Process-servers" that are configured to the company's necessary business process provide role-based access to data and applications anywhere in the enterprise, or supply chain at the right time providing decision support, not just document routing. The Concentus solution set includes a powerful graphical user interface graphical user interface (GUI)

Computer display format that allows the user to select commands, call up files, start programs, and do other routine tasks by using a mouse to point to pictorial symbols (icons) or lists of menu choices on the screen as opposed to having to
, allowing top to bottom views of the business process. What's more, the Concentus solution is graphically configurable, thus drastically reducing the cost of change or maintenance, while increasing the speed of deployment.

How?

The uniquely powerful Concentus I/T strategy consists of:

-- MetaExpress, the Process Engine, a process-centered I/T

architecture that supports literally any process, regardless

of complexity,

-- WorkBridge, an e-commerce process platform that integrates

and manages any combination of people, tools and data,

-- Process portals, offering role-based access through a

Java-based desktop and

-- A virtually unlimited range of off-the-shelf e-business

applications. These can be quickly configured and launched

to meet the changing dynamics of e-business based on

standardized process templates, legacy applications, and any

company specific business process that must be maintained or

configured.

"The technology strategy behind these solutions comes as close to being totally open, and totally configurable as any architecture currently available," said Fancher.

About MetaExpress

MetaExpress, the Process Engine, capitalizes on the strength of its open, object-oriented architecture, offering a unique work management framework that serves configurable, role-based work processes (combination of data and applications). It was the first commercially available CORBA-compliant workflow engine Workflow engine is a software application meant to manage and execute modeled business processes.

It is a key component in workflow technology. It will typically make use of a database server.
. It offers hundreds of APIs (application programming interfaces) and also meets interface standards developed by the NIIIP NIIIP National Industrial Information Infrastructure Protocols Consortium  (National Information Infrastructure Protocol Program) Consortium and the WfMC (Workflow Management Coalition (body) Workflow Management Coalition - (WfMc) A non-profit, international organisation of workflow vendors, users, and analysts committed to establishing standards for workflow terminology, interoperability, and connectivity. ).

About Workbridge

WorkBridge, the e-commerce Process Platform, offers a process-based solution for rapid deployment of internet applications with a browser-based corporate portal and seamless, totally open links to virtually any front-office, back office or value chain application. Applications can be docked in hours.

About Concentus Technology Corporation

Concentus Technology Corporation develops process driven e-business solutions, enterprise application integration platforms and the Process Engine software that configures, executes, delivers and manages core business processes across any set of participants on the Internet. The product suite consists of object-oriented, client/server applications, tools for rapid implementation and a Java desktop portal.

For more information on Concentus, Concentus products, or to explore the company's unique view of workflow, contact Jeff Burke, vice president of sales and marketing, at 614-793-2559 or by e-mail at burke@concentus-tech.com. You can also visit Concentus' Web site at www.concentus-tech.com.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 30, 2000
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