Concentric Gateway Helps Small- to Mid-sized Companies Get Found Online by Offering RealNames' Internet Keywords.Business Editors/High-Tech Writers SAN CARLOS San Carlos (săn kär`lōs), residential city (1990 pop. 26,167), San Mateo co., W Calif.; inc. 1925. The chief manufactures are plastic products, hardware, and machine parts. , Calif.--(BUSINESS WIRE)--Jan. 31, 2000 Small- to Mid-Sized Companies Looking to Easily Attract Customers Can Now Register Internet Keywords on Concentric Coming from the center, or circles within circles. For example, tracks on a hard disk are concentric. Tracks on optical media are concentric or spiral shaped (in a coil) depending on the type. Gateway -- a Free Online Business Center Concentric Network Corp. (Nasdaq:CNCX), a leading provider of e-business solutions for growing companies, and RealNames, creators of the Internet Keyword Web addressing and navigation service, together announced they will help small- to mid-sized businesses get found on the Web. Concentric will now provide access to Internet Keywords for companies who want customers to directly navigate to their Web site. Internet Keywords will be offered as a part of Concentric Gateway, which offers solutions designed to help businesses fully utilize the Internet to do business (please see related Concentric Gateway release, dated 1/31/00). Internet Keywords are intuitive, familiar names that allow customers to easily find businesses and brands on the Internet. The RealNames' Internet Keywords network currently includes leaders in categories such as browsers, domain registrars See domain name registrar. and ISPs/Web-hosting companies, search engines, portals and directory services. Internet Keywords can be used in the MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). (TM) network of Internet services, Internet Explorer Microsoft's Web browser, which comes with Windows starting with Windows 98. Commonly called "IE," versions for Mac and Unix are also available. Internet Explorer is the most widely used Web browser on the market. It has also been the browser engine in AOL's Internet access software. and other leading software, portals and search engines, such as Google and AltaVista. For example, Web users looking to navigate to Jones School Supply to purchase trophies, certificates and other academic awards can use Internet Keyword &uot;Jones School Supply&uot; instead of http://www.jonesawards.com/. This will give small- and medium-sized businesses an opportunity to quickly establish their presence on the Web by subscribing to an Internet Keyword, which can be the name of their business or a name associated to their name. &uot;According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Small Business Association, 78% of small business owners say that the ability to reach new and potential customers is the primary reason for having a Web site,&uot; said Donna Nims, market development manager, Concentric. &uot;We decided to provide access to Internet Keywords because they allow customers to directly navigate and reach a small business' Web site, even without knowing the full business name or Web address. Internet Keywords are a product that the small- to mid-sized business users of Concentric Gateway will really need to attract their customers online.&uot; &uot;Concentric joins a growing list of RealNames' channel partners that offer Internet Keywords to businesses who want their customers to easily find them,&uot; said Keith Teare, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of RealNames. &uot;We are excited to work with Concentric to offer small- to mid-sized companies Internet Keywords so they can extend their name and brand to the Internet.&uot; The Concentric Gateway will offer Internet Keywords as part of the overall collection of e-business solutions offered for small and mid-sized companies. For more information on Internet Keywords or other solutions, please visit the Concentric Gateway at: www.concentric.com. About RealNames Corp. Founded in 1997, RealNames Corp. has developed a new addressing system based on Internet Keywords that simplifies navigation on the Internet. Internet Keywords are generally intuitive, familiar names, such as company, product, brand and personal names. Internet Keywords are used instead of lengthy web addresses to navigate from any point on the Internet that recognizes Internet Keywords. The use of Internet Keywords is designed to make web navigation easier for users and to allow companies to leverage and promote their brands as direct connections to their web pages. Internet Keywords are enabled by the RealNames platform, a new layer of Internet infrastructure that is designed to facilitate navigation in multiple languages from any location on the Internet. Some of RealNames' current customers include eBay, Nintendo, Specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. Bicycles and barnesandnoble.com. About Concentric Network Corp. Concentric Network Corporation provides complete Internet business solutions for small- and medium-sized enterprises, including DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary access, Web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. and e-commerce. The company also offers data center services, virtual private networks, dedicated access, and application infrastructure services for delivering applications over the Internet or a VPN (Virtual Private Network) A private network that is configured within a public network (a carrier's network or the Internet) in order to take advantage of the economies of scale and management facilities of large networks. . Concentric's services are offered through a nationwide network of data centers and a private, nationwide ATM network. All Concentric services are backed by 24/7 customer care and most include service level agreements. Publicly traded (Nasdaq:CNCX), Concentric is headquartered in San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. with operations in Irvine, Calif., Chicago, St. Louis, and Saginaw, Mich. For more information, visit http://www.concentric.net/ or contact Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most at publicrelations@concentric.com. |
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