Concentra signs sales force automation agreement with Dayco Industrial.BURLINGTON, Mass.--(BUSINESS WIRE)--Jan. 15, 1997-- SellingPoint Industrial Consultative Selling Consultative selling emphasizes customer needs and meeting those needs with solutions combining products and/or services. A consultative salesperson typically provides detailed instruction or advice on which solution best meets these needs. System Expands Dayco Industrial's Ability to Sell Customized Products Worldwide Concentra Corporation (Nasdaq: CTRA CTRA Canadian Therapeutic Recreation Association CTRA College Terrace Residents' Association CTRA Canadian Telecommunications Resellers Alliance CTRA Committee To Restore America ), a leading supplier of sales and engineering automation software solutions, today announced an agreement with Dayco Industrial, a business unit of Mark IV Industries (NYSE NYSE See: New York Stock Exchange : IV). Dayco Industrial will be using SellingPoint Industrial to improve sales efficiency for customized products in the Power Transmission, Fluid Transfer and Fluid Power business units. SellingPoint Industrial enables industrial products sales forces to quickly zero in on a prospect's needs, custom configure See configuration. (software) configure - A program by Richard Stallman to discover properties of the current platform and to set up make to compile and install gcc. Cygnus configure was a similar system developed by K. the ideal solution and automatically generate an individually tailored proposal at the point of sale. SellingPoint makes critical back office information available to the front office in real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. , on a laptop Same as laptop computer. laptop - portable computer or via the World Wide Web, to increase sales throughput The speed with which a computer processes data. It is a combination of internal processing speed, peripheral speeds (I/O) and the efficiency of the operating system and other system software all working together. 1. and order accuracy. "SellingPoint Industrial will enable us to gain a competitive selling advantage by rapidly delivering customized, high-quality, low-cost products," stated Richard Bing, President of Dayco Industrial. "Integrating SellingPoint Industrial into our core business units fits our strategy to remain a leader in customer satisfaction, innovation and technology in the industrial products marketplace." Peter Lanell, Vice President of Industrial Products, stated, "SellingPoint Industrial offers more out of the box functionality for industrial products companies than any other sales automation Sales Automation - Sales Force Automation system. SellingPoint Industrial takes the power of core SellingPoint technology and fortifies it with industry-specific libraries and modules that speed implementation and truly support how companies like Dayco Industrial sell their products." Lawrence Rosenfeld, Concentra's Chairman and Chief Executive Officer added, "We are pleased Dayco Industrial has selected SellingPoint Industrial to streamline the selection and purchase a wide range of customized products they offer. The vertically-focused product strategy that we announced in 1996 is now delivering on the promise to meet the unique needs of this industry. By using SellingPoint Industrial, companies like Dayco Industrial are able to better serve their customers and raise the bar for their competitors." About Dayco Industrial Dayco Industrial, a business unit of Mark IV Industries, Inc., is a leading manufacturer of engineered systems and components utilizing mechanical and fluid power transmission, and fluid transfer technologies. For more information contact Dayco Products, Inc., 1 Prestige Place, Dayton, OH 45401-1004; Tel. 937-226-5854; Fax 937-226-8691; or http://www.dayco.com . About Concentra Concentra Corporation is a leading provider of client/server sales and engineering software solutions. Using Concentra's object-oriented software, market-leading companies worldwide in the aerospace, automotive, industrial equipment and high technology industries are creating customer-driven product designs, product configurations and sales proposals in minutes, not months. Headquartered in Massachusetts Massachusetts (măsəch  `sĭts), most populous of the New England states of the NE United States. , the company operates from offices across the United
States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe, and Asia.
For more information, contact Concentra Corporation, 21 North Avenue, Burlington, MA 01803-3301; Tel: (617) 229-4600; (617) 229-4700; info@concentra.com or http://www.concentra.com . CONTACT: Andy Lavin/Eileen Shell A. Lavin Communications 212-354-2266 alavincom@aol.com or Susan Kasprak Concentra Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales 617-229-4704 skasprak@concentra.com |
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