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Concentra and i2 Technologies to integrate sales configuration with global supply chain management; Product configuration recognized as critical link in intelligent global supply chain management.


Corp. (Nasdaq: CTRA CTRA Canadian Therapeutic Recreation Association
CTRA College Terrace Residents' Association
CTRA Canadian Telecommunications Resellers Alliance
CTRA Committee To Restore America
) a leading supplier of sales and engineering automation software announced today that it will be integrating Selling Point selling point
n.
An aspect of a product or service that is stressed in advertising or marketing.

Noun 1. selling point - a characteristic of something that is up for sale that makes it attractive to potential customers
, Concentra's laptop-based sales configuration and proposal generation product, with i2's Rhythm 3.0 Global Supply Chain Management Solution.

Working jointly, Concentra and i2 plan to further simplify product integration as part of i2's Partners Excellence Program.

Rhythm 3.0 is a breakthrough solution to global supply chain management that views the total supply chain as a single entity and allows for concurrent planning of manufacturing and distribution in real time, taking all constraints into consideration. This holistic approach holistic approach A term used in alternative health for a philosophical approach to health care, in which the entire Pt is evaluated and treated. See Alternative medicine, Holistic medicine.  allows forward thinking manufacturers to effectively meet customer needs while realizing cost savings from improved supply chain management.

"Selling Point is the ideal complement to Rhythm because it brings the entire manufacturing enterprise to the point of sale," said Ken Sharma, senior partner at i2 Technologies. "Selling Point allows the salesperson to configure See configuration.

(software) configure - A program by Richard Stallman to discover properties of the current platform and to set up make to compile and install gcc.

Cygnus configure was a similar system developed by K.
 a customized or highly engineered product in real time during a face-to-face sales call. Selling Point links with Rhythm 3.0 to access "available to promise" delivery dates so salespeople sales·peo·ple  
pl.n.
Persons who are employed to sell merchandise in a store or in a designated territory.
 can make accurate delivery commitments at the point of sale."

Selling Point uses high-level objects to model how and why a product is configured con·fig·ure  
tr.v. con·fig·ured, con·fig·ur·ing, con·fig·ures
To design, arrange, set up, or shape with a view to specific applications or uses:
. This customer needs based approach allows salespeople to:

o Generate product configurations based on high-level

customer requirements and preferences while the system

automatically ensures compatibility of choices.

o Generate product configurations based on geometric

constraints such as space and fit requirements.

o Generate realistic three dimensional (3D) custom product

configurations.

o Generate sale proposals and quotes by automating

product outputs (e.g., price estimates, custom product

graphics), and linking to major wordprocessing packages and

enterprise data sources.

o Generate accurate order fulfillment Order fulfillment (in BE also: order fulfilment) is in the most general sense the complete process from point of sales inquiry to delivery of a product to the customer. Sometimes Order fulfillment  information

(e.g., engineering drawings and Bills of Material)

Selling Point's open architecture is designed for easy integration with enterprise applications such as engineering and manufacturing systems, contact managers, opportunity managers and marketing encyclopedias This article contains a list of encyclopedias, including projects to create new works. Because the number of works that can be considered encyclopedias is very large, this list does not attempt to be comprehensive. . "The integration of Selling Point and Rhythm 3.0 delivers a unique tool for companies to manage product flow from customer needs assessment through final delivery," said Lawrence Rosenfeld, Concentra's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and chairman. "This powerful combination of technologies and supporting methodologies will enable companies to gain tremendous competitive advantage by meeting goals of customization with lower costs and faster response times."

About i2 Technologies

Founded in 1988, i2 Technologies is the leader in supply chain planning and scheduling solutions that provide improved responsiveness and customer satisfaction at the lowest possible cost. The firm is headquartered in Dallas, Texas “Dallas” redirects here. For other uses, see Dallas (disambiguation).
The City of Dallas (pronounced [ˈdæl.əs] or [ˈdæl.
 and maintains offices across the US, Europe and Asia.

About Concentra

Concentra Corporation is the leading provider of object-oriented sales and engineering software solutions. Using Concentra's software, market-leading companies worldwide in the aerospace, automotive, industrial equipment and construction industries are creating customer-driven product designs, product configurations and sales proposals in minutes, not months. Headquartered in Massachusetts, the company maintains offices across the US, Europe and Asia.

CONTACT: Concentra Corp, Burlington

Janet Page, 617/229-4669

or

i2 Technologies, Dallas

Melis Jones, 214/888-4112
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 10, 1995
Words:502
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