Concentra Presents New Logo to Support Company's New Direction.ADDISON, Texas Addison is a city in Dallas County, Texas (USA). The population was 14,166 at the 2000 census. Addison is a northern suburb of Dallas. The city calls itself the Town of Addison but it is incorporated as a city. -- Concentra, a leader in the delivery of health care solutions, has launched a new logo specifically designed to support the organization's strategic extension of its expertise in occupational health to the public with the national expansion of its urgent care services. The new logo, the boldest redesign of the Concentra logo to date, incorporates key elements that leverage Concentra's proficiency in medicine and communicates a brand that is welcoming, caring, and efficient. Featuring a modern font Noun 1. modern font - a typeface (based on an 18th century design by Gianbattista Bodoni) distinguished by regular shape and hairline serifs and heavy downstrokes Bodoni font, modern, Bodoni and a cross symbol in bright orange, the new brand represents the company's renewed approach to improving customer service and redefining the patient experience. Just as a red cross has come to represent emergency, the orange cross communicates a sense of urgency to patients along with a warm, inviting culture. In addition, the name 'Concentra' in a deep blue intermixes with the orange cross to create a brand that is more recognizable and retail facing. Concentra plans to phase in the new logo throughout the year to coincide with facility upgrades and further medical center acquisitions, creating a consistent environment and experience for its patients and customers. The Concentra brand will also refresh its advertising campaign and promotional efforts centered on the new tagline "Treated Right," which reflects the company's enhanced commitment to customer service and clinical excellence. "We kept the brand equity of our name but refreshed the look of our logo to represent our company's new strategic direction," said Keith Newton Keith Robert Newton (23 June 1941 - 15 June 1998) was an English footballer. Newton was born 1941 in Manchester. He played football for Blackburn Rovers, Everton and Burnley. He signed for Blackburn Rovers in October 1960. , President and COO of Concentra. "We wanted a look that represented our commitment to the patient experience of 'Treated Right,' which succinctly suc·cinct adj. suc·cinct·er, suc·cinct·est 1. Characterized by clear, precise expression in few words; concise and terse: a succinct reply; a succinct style. 2. states our renewed focus of putting the patient first." The new direction focuses on the patient, from the products and services offered, to improved patient experiences, to engaging with patients to create interactions that are welcoming, respectful, and skillful skill·ful adj. 1. Possessing or exercising skill; expert. See Synonyms at proficient. 2. Characterized by, exhibiting, or requiring skill. . The new logo is intended to communicate to patients and customers that Concentra is not a completely different company, but a renewed Concentra. Following the sale and spin off of other divisions, this new brand helps communicate to patients and customers Concentra's improved concentration on delivering health services health services Managed care The benefits covered under a health contract . Concentra's logo was created by Little, an architectural design This article or section may contain original research or unverified claims. Please help Wikipedia by adding references. See the for details. This article has been tagged since September 2007. firm based in Charlotte, N.C., selected for its experience in creating visual identities that build strong emotional connections with consumers. Little also developed architectural design components and medical center concepts, key elements of which will be implemented in current and new medical facilities. Other clients of Little include GUESS?, Lucky Brand Jeans Lucky Brand Jeans is a denim company from Vernon, California, United States, founded in 1990 by Gene Montesano and Barry Perlman. A subsidiary of the Liz Claiborne fashion company, they also produce sportswear, outerwear, T-shirts and active wear. , The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box , and CVS/pharmacy. In addition to enhancing patient interaction and improving customer relations, Concentra is committed to provide extensive field and operations support, and comprehensive health services to employer-clients. Jay Blakey, Concentra's Senior Vice President of Sales and Account Management, emphasized the importance of delivering on the brand promise. "We must continue to strive toward excellence and provide exceptional service because it is the one thing we can do to truly outshine out·shine v. out·shone , out·shin·ing, out·shines v.tr. 1. a. To shine brighter than. b. To be more beautiful, splendid, or flamboyant than. 2. the competition. We are creating a culture of service among our colleagues, giving the new brand an opportunity to make a positive impression through exemplary patient and customer care." About Concentra[R] Concentra is a leading health care company focused on improving America's health, one patient at a time. Through its affiliated clinicians, the company provides occupational medicine, urgent care, physical therapy, and wellness services to workers and the general public from 324 medical centers in 40 states. In addition to these medical center locations, Concentra serves employers by providing a broad range of health advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal and operating 275 on-site medical facilities. Through this complement of services, Concentra intends to raise the standard of health by putting individuals first, treating them with clinical excellence, and focusing on their ongoing wellness. www.Concentra.com www.ConcentraUrgentCare.com |
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